Description
Cognizant AI/the Evolutionary AI team (LEAF)
Imagine a business that always stays ahead of market changes, anticipates customer desires, and forecasts faster and more accurately than competitors. This intelligent business knows what is happening and why it is happening and prescribes the best decisions to make. Now, Cognizant uses Evolutionary AI to model every aspect of a business to solve for multi-objective outcomes in even the most complex conditions.
*You must be legally authorized to work in United States without the need of employer sponsorship, now or at any time in the future* Summary:
The Director of Marketing is responsible for planning, executing, and coordinating all marketing campaigns and PR outreach efforts to promote the Advanced AI lab's cutting-edge research breakthroughs and differentiated AI platform features. This role serves as the marketing liaison between the research lab and the corporate marketing team. Responsibilities: Develop comprehensive marketing strategies and plans to effectively communicate and amplify the lab's research breakthroughs, innovations, and AI platform capabilities to target audiences. Collaborate closely with research scientists, engineers, and the CTO to deeply understand emerging technologies, unique selling points, and potential applications/use cases. Craft compelling messaging, content, and collateral (e.g., whitepapers, presentations, blog posts) articulating complex technical concepts in an accessible, engaging manner. Plan and execute multi-channel marketing campaigns across digital, social media, events, PR, and other channels to drive awareness, thought leadership, and demand generation. Manage PR efforts, including media relations, briefings, press releases, and promotional events to generate positive coverage and visibility. Coordinate with corporate marketing teams on go-to-market strategies, campaigns, sales enablement, and consistent brand messaging. Analyze campaign performance using appropriate metrics and optimize tactics for maximum impact and ROI. Stay abreast of market trends, customer needs, competitor landscape, and emerging channels to inform strategy. Qualifications: Bachelor's in marketing, communications, or related field. Advanced degree is a plus. 10+ years of marketing experience, in technology, AI/ML, or a research-oriented environment. Exceptional writing, communication, and storytelling abilities to convey complex technical topics. Strong strategic planning, project management, and execution skills. Proficient with marketing automation tools, analytics platforms, common business tools. Self-motivated with ability to work in cross-functional teams in a dynamic environment. Curiosity and passion for cutting-edge AI/ML technologies and their real-world apps.
The ideal candidate will combine strong technical marketing expertise with the ability to engage both technical and non-technical audiences. They must be a versatile communicator and strategic thinker capable of amplifying the pioneering work and innovations from the AI research lab. #LI-EF1 #CB #Ind123
Applications will be accepted until 04/24/2024. Salary and Other Compensation:
The annual salary for this position is between $[229,580 - 243,247] depending on experience and other qualifications of the successful candidate.
This position is also eligible for Cognizant's discretionary annual incentive program and stock options, based on performance and subject to the terms of Cognizant's applicable plans.
Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
Medical/Dental/Vision/Life Insurance Paid holidays plus Paid Time Off 401(k) plan and contributions Long-term/Short-term Disability Paid Parental Leave Employee Stock Purchase Plan Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law. Qualifications
Technical Skills
SNo Primary Skill Proficiency Level * Rqrd./Dsrd.
1
Market Research
PL1
Required
2
Artificial Intelligence
PL1
Required
* Proficiency Legends
Proficiency Level Generic Reference
PL1
The associate has basic awareness and comprehension of the skill and is in the process of acquiring this skill through various channels.
PL2
The associate possesses working knowledge of the skill, and can actively and independently apply this skill in engagements and projects.
PL3
The associate has comprehensive, in-depth and specialized knowledge of the skill. She / he has extensively demonstrated successful application of the skill in engagements or projects.
PL4
The associate can function as a subject matter expert for this skill. The associate is capable of analyzing, evaluating and synthesizing solutions using the skill.
