What makes us Qlik
Qlik helps enterprises around the world move faster, work smarter, and lead the way forward with an end-to-end solution for getting value out of data. A Gartner Magic Quadrant Leader for 13 years in a row! Our platform is the only one on the market that allows for open-ended, curiosity-driven exploration, giving everyone – at any skill level – the ability to make real discoveries that lead to real outcomes and transformative changes. We are a Values-Driven organization, operating in over 100 countries with 38,000 customers around the world. If you think we are interesting, please read on – we may be looking for you!
The Global Programs Manager Mid-Funnel Campaigns at Qlik
The Global Programs Manager, Mid-funnel Campaigns produces multi-touch inbound and outbound demand generation campaigns to nurture leads through the middle of the funnel to AQL.
This role partners closely with Qlik's Analytics and Data Business Units, all functional areas of marketing, external marketing agencies, and the Demand Center to strategize and execute integrated marketing campaigns.
Responsibilities include, but not limited to:
Develop and implement innovative mid-funnel campaigns to maximize revenue potential across different product lines. Some examples include:
Cross-sell and up-sell
Takeout campaigns
End-of-quarter pipeline boosts
Collaborate with Field Marketing to connect global and regional campaigns. Build out a turnkey, repeatable process for mid-funnel marketing.
Web presence and digital investments
Organic social and press
Qlik communities
Marketo emails and .ofts
Target lists
Content creation
Sales enablement playbooks, battle cards, presentations, and training
Goal setting and measurement
SalesLoft cadences
Product Release & Launch Support
Work with Product Marketing, Sales, and Customer Success to support product releases, launches, decommissions, and changes to pricing and packaging
Determine tactical mix, investment, targeting, and user journey
Ensure internal readiness:
Audit the content library and build a content map to identify a core bill of materials and any gaps
With internal and external partners, create content offers and advertisements to support the user journey
Participate in weekly product interlock calls
Skills and qualifications for this role include:
The Global Programs Manager, Mid-funnel Campaigns should be a creative, tech-savvy data geek who takes a data-driven approach to marketing. Additional qualifications include:
Bachelor's degree
5+ years of demand generation experience
Demonstrated success in previous marketing positions via work samples
Strong project management skills
Proficiency with data analysis
Account Based Marketing experience a plus
The location for this role is/are:
USA- Remote East Coast
ESP- Barcelona
About Qlik
Qlik Company Page – Who we are!
Our Values at Qlik: We make an Impact, We take Ownership, We are Genuine, We lead with Innovation, and We succeed Together
Competitive Benefits package
Flexible working environment
Giving back is a part of our culture – we give you a day to change the world. In addition, we encourage our employees to participate in our Corporate Responsibility Employee Programs
Learn about our Corporate Responsibility Program by visiting Qlik.org
Check out our careers in R&D here.
Check out our company page on Linkedin!
Follow us on Instagram @lifeatqlik and @Qlik
Check us out on Youtube!
The anticipated base salary range for this role is $ 94,930.00 USD MIN – 140,000.00 USD MAX per year. Final compensation offered by Qlik will be based on factors such as the candidate's location, job-related skills, education, experience, and other business and organizational needs.
Qlik offers a comprehensive benefits package that includes, but is not limited to, group medical, dental and vision benefits, a 401(k) plan and match, flexible paid vacation, 10 paid annual company holidays, 9 days of annual paid sick leave (prorated upon hire), up to 16 weeks of paid parental leave, and mental and emotional wellbeing benefits.
Qlik is an Equal Opportunity/Affirmative Action Employer, and we value the diversity of our workforce. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Click here to review the US Department of Labor's Equal Employment Opportunity Posters, including the EEO is The Law notice and the Pay Transparency Nondiscrimination Provision.
If you need assistance due to disability during the application and/or recruiting process, please contact us via the Accessibility Request Form.
Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.
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