Job Overview
We're looking for an experienced Product Marketing leader with a proven track record of driving accelerated growth in a fast growing B2B, SaaS company. You will be a key member of the marketing leadership team reporting to the CMO, helping to define what product marketing means to the organization. In this role you will help position and promote our complex product portfolio, driving topline revenue, market share, adoption, and retention of Appfire products - directly and in close partnership with our ecosystem partners.
The VP of Product Marketing will lead a team of Product Marketing professionals in building the 'connective tissue' between Product, Marketing, and Channel Strategy, to translate both product and business objectives into compelling go-to-market strategies. You'll have extensive experience leveraging data insights and research to understand customer and product trends. You will guide a team to develop clear value propositions, positioning, and messaging that serve as the underpinning to all demand generation campaigns, launch programs, awareness and enablement initiatives. You have experience collecting competitive intelligence to articulate product differentiators, and you're an expert at establishing strategic relationships with key industry analysts to execute impactful influencer initiatives. You have a demonstrated ability to operationalize your strategy, and to coach and mentor your team to achieve success. You thrive in a fast-paced environment where you are encouraged to think outside of the box and to take chances in the spirit of growth and learning.
What You Will Do:
Lead and scale a high caliber, results-driven product marketing team
Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand
Drive the team to develop a deep understanding of the Appfire product portfolio, our Market, and our Customers through data analysis, market research, and customer research
Be the Appfire portfolio expert and work with the broader GTM teams to develop sales plays and programs through the lens of x-product solutions and ecosystem partners that help drive net new revenue and expand into existing accounts
Oversee and provide direction for market segmentation and targeting, product positioning, value propositions and messaging for use by downstream marketing functions such as campaign, demand and content teams
Guide the development of engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, white papers and sales playbooks that can be utilized globally
Be responsible for ensuring that our partners are enabled with the appropriate messaging and content they need to effectively establish preference, urgency, and value for Appfire
Ensure we are effectively engaging our global partner ecosystem to drive adoption, increase app attach rates, and to accelerate Appfire customer acquisition, expansion, and category leadership
Oversee the product portfolio launch plan and collaborate with product management and demand generation to ensure launches are integrated with campaigns
Collaborate with leadership across Product and Channel Strategy to drive the evolution of our PLG GTM motion, Channel Partner GTM motion and Ecosystem expansion efforts
Collaborate with Corporate Communications to establish and leverage industry analyst relationships including scheduling and holding analyst briefings; participating in influencer programs; collecting ongoing market analysis
What We Would Like to See
Minimum of 15 years Enterprise Software / SaaS marketing experience with 10+ years of senior leadership experience; Large product portfolio management experience preferred.
Excellent leadership and team management skills, with a track record of building, managing, and scaling high-performing teams
Demonstrated excellence in strategic planning and creative thinking skills
Analytical mindset with the ability to balance customer needs, market opportunities, competitive dynamics, and business to deliver results
Strong business acumen and understanding of product revenue goals
Ability to analyze information collected from customer interviews and marketing performance metrics (conversion rates and content consumption) to identify opportunities for GTM optimization
Ability to build compelling x-product solution narratives and content that aligns with GTM execution strategies
Ability to navigate culture and politics across multiple functions, interfacing with marketing, product, customer success, and channel management
Ability to focus and execute in a fast-changing environment; ability to prioritize effectively and make things happen
Critical thinker with exceptional writing and presentation skills
Willingness to travel globally for internal and external engagement, as required.
What We Offer
Every Appfire employee is eligible for company equity
10 paid holidays + Flexible PTO – no set number of days that you must take in a year
100% company-paid health insurance
50/50 split dental and vision insurance
Flexible Spending Accounts
Mobile phone and Internet stipend
401(k) Matching Component
#LI-Remote
