Job OverviewWe're looking for an experienced Product Marketing leader with a proven track record of driving accelerated growth in a fast growing B2B, SaaS company. You will be a key member of the marketing leadership team reporting to the CMO, helping to define what product marketing means to the organization. In this role you will help position and promote our complex product portfolio, driving topline revenue, market share, adoption, and retention of Appfire products - directly and in close partnership with our ecosystem partners.The VP of Product Marketing will lead a team of Product Marketing professionals in building the 'connective tissue' between Product, Marketing, and Channel Strategy, to translate both product and business objectives into compelling go-to-market strategies. You'll have extensive experience leveraging data insights and research to understand customer and product trends. You will guide a team to develop clear value propositions, positioning, and messaging that serve as the underpinning to all demand generation campaigns, launch programs, awareness and enablement initiatives. You have experience collecting competitive intelligence to articulate product differentiators, and you're an expert at establishing strategic relationships with key industry analysts to execute impactful influencer initiatives. You have a demonstrated ability to operationalize your strategy, and to coach and mentor your team to achieve success. You thrive in a fast-paced environment where you are encouraged to think outside of the box and to take chances in the spirit of growth and learning. What You Will Do:Lead and scale a high caliber, results-driven product marketing teamUnderstand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demandDrive the team to develop a deep understanding of the Appfire product portfolio, our Market, and our Customers through data analysis, market research, and customer researchBe the Appfire portfolio expert and work with the broader GTM teams to develop sales plays and programs through the lens of x-product solutions and ecosystem partners that help drive net new revenue and expand into existing accountsOversee and provide direction for market segmentation and targeting, product positioning, value propositions and messaging for use by downstream marketing functions such as campaign, demand and content teamsGuide the development of engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, white papers and sales playbooks that can be utilized globallyBe responsible for ensuring that our partners are enabled with the appropriate messaging and content they need to effectively establish preference, urgency, and value for AppfireEnsure we are effectively engaging our global partner ecosystem to drive adoption, increase app attach rates, and to accelerate Appfire customer acquisition, expansion, and category leadershipOversee the product portfolio launch plan and collaborate with product management and demand generation to ensure launches are integrated with campaignsCollaborate with leadership across Product and Channel Strategy to drive the evolution of our PLG GTM motion, Channel Partner GTM motion and Ecosystem expansion effortsCollaborate with Corporate Communications to establish and leverage industry analyst relationships including scheduling and holding analyst briefings; participating in influencer programs; collecting ongoing market analysisWhat We Would Like to SeeMinimum of 15 years Enterprise Software / SaaS marketing experience with 10+ years of senior leadership experience; Large product portfolio management experience preferred.Excellent leadership and team management skills, with a track record of building, managing, and scaling high-performing teamsDemonstrated excellence in strategic planning and creative thinking skillsAnalytical mindset with the ability to balance customer needs, market opportunities, competitive dynamics, and business to deliver resultsStrong business acumen and understanding of product revenue goalsAbility to analyze information collected from customer interviews and marketing performance metrics (conversion rates and content consumption) to identify opportunities for GTM optimizationAbility to build compelling x-product solution narratives and content that aligns with GTM execution strategiesAbility to navigate culture and politics across multiple functions, interfacing with marketing, product, customer success, and channel managementAbility to focus and execute in a fast-changing environment; ability to prioritize effectively and make things happenCritical thinker with exceptional writing and presentation skillsWillingness to travel globally for internal and external engagement, as required.What We OfferEvery Appfire employee is eligible for company equity10 paid holidays + Flexible PTO – no set number of days that you must take in a year100% company-paid health insurance50/50 split dental and vision insuranceFlexible Spending AccountsMobile phone and Internet stipend 401(k) Matching Component#LI-Remote
