Position Title: Social Media Strategist
Reporting To: Senior Manager, Digital Media
Department: EMS Marketing
Location: Remote
Company Overview:
We are a leading marketing and enrollment management services and technology company dedicated to guiding students towards their ideal educational journey. With expertise in higher education and a passion for data-driven marketing, we are committed to achieving tangible results for our clients.
Position Summary:
As a Social Media Strategist, you will play a pivotal role in crafting engaging content and implementing effective social media strategies on behalf of our esteemed partner schools. Working collaboratively within our dynamic Marketing team, you'll drive traffic, foster engagement, and enhance brand awareness for our clients. We are seeking candidates with a keen eye for detail and a proven track record in digital marketing.
At our company, we value passion, expertise, and a commitment to excellence. Join us in an environment that fosters creativity, collaboration, and professional growth.
Key Responsibilities:
Develop, execute, and oversee social media marketing strategies to amplify traffic and engagement across both Organic and Awareness campaigns.
Curate, schedule, and manage content across various social media platforms including Facebook, Instagram, Twitter, TikTok, Snapchat, Reddit, LinkedIn, among others.
Conceptualize and implement creative campaigns spotlighting university communities, faculty, student life, and other key aspects of our partners.
Design compelling graphics, short videos, and other multimedia assets for social media use.
Collaborate closely with Account Management and Marketing leadership to devise, execute, and evaluate campaign strategies, ensuring optimal effectiveness.
Conduct thorough data analysis to identify trends, opportunities for enhancement, and strategies for maximizing ROI.
Present innovative opportunities for growth and improvement to clients, including one-off projects such as audits.
Participate in client meetings to review campaign performance, interpret data insights, and propose actionable plans for optimization.
Foster cross-channel collaboration to provide clients with comprehensive insights into their overall marketing performance.
Core Competencies:
Self-Motivated: Driven by a passion for excellence, you excel both independently and as part of a team, consistently striving to exceed personal and client objectives.
Accountable: You take ownership of your actions and are dedicated to delivering exceptional results for your clients.
Lifelong Learner: Committed to continuous improvement, you remain abreast of industry trends, adapt quickly to change, and eagerly seek opportunities for growth.
Detail-Oriented: You thrive on delving into the minutiae, analyzing data, and refining strategies to achieve optimal outcomes.
Solution-Focused: Your innovative mindset enables you to approach challenges with creativity and develop effective solutions.
Creativity: You possess a natural flair for creative expression and enjoy leveraging it to captivate audiences and drive engagement.
Educational Requirements and Background:
Bachelor's degree in marketing, business, communications, or a related field OR equivalent professional experience.
Required Skills:
Minimum of 2 years of client-facing experience in social media management, with a proven ability to cultivate and expand online audiences.
Proficiency in utilizing third-party social media management and monitoring tools (e.g., Brandwatch, Falcon, Hootsuite, Sprout Social).
Strong graphic design skills and content creation capabilities.
Preferred Skills:
Familiarity with GA4 for performance tracking and reporting.
Proficiency in Microsoft Excel for trend analysis.
Basic understanding of HTML and JavaScript.
Knowledge of the higher education and post-secondary education sector.
Experience with Adobe Creative Suite (e.g., Photoshop, Premiere Pro) and Canva for multimedia content creation.
Equal Employment Opportunity:
We are an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with dignity and respect, regardless of race, color, creed, religion, gender, national origin, age, marital or domestic partner status, veteran status, sexual orientation, disability, or any other protected characteristic.
We provide reasonable accommodations throughout the hiring process for individuals with disabilities. If you require assistance or accommodation due to a disability, please don't hesitate to reach out at any stage of the application process.
Employment Type: Full-Time
Salary: $ 49,000.00 107,000.00 Per Year
