About UsCipherHealth is an award-winning digital patient engagement company committed to enhancing communication and coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools and superior services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, and creates sustainable financial value through a full suite of communications solutions.CipherHealth's automated, scalable platform empowers healthcare organizations to drive meaningful conversations among patients, provider staff and caregivers, regardless of care setting, thereby achieving new standards for patient care and accelerating the digital transformation of the industry. Product Marketing ManagerProduct Marketing serves as glue that binds our product strategy with our go-to-market approaches in order to drive success and exceed our growth targets across sales and customer marketing. As Product Marketing Manager, your primary objective is to drive awareness and growth of CipherHealth across our key segments by devising and executing targeted campaigns in alignment with Growth Marketing. You will contribute to a variety of marketing initiatives, including product launches, growth campaigns, sales enablement, and branding. With equal parts Product Marketer and Storyteller, you will help develop the positioning, messaging, and go-to-market strategies for our solutions by building a compelling narrative that will resonate with our primary customer groups and differentiate CipherHealth from the competition. Reporting into the Director, Product Marketing, you will be an essential part of the marketing team and collaborate regularly with our product, sales, clinical and customer success teams to ensure proper product/market fit for our solutions in a dynamic market. You'll play a critical role in building the go-to-market strategies for our products and positioning our products in simple, compelling and convincing ways to differentiate us in the market. A key aspect of this role is the ability to think outside the box and create new and interesting ways to reach potential clients and keep current customers engaged. The ideal candidate is highly organized, extremely detail-oriented, passionate about his/her work, and a self-starter. The ideal candidate understands how to analyze and understand key market segments, elicit customer insights, identify new areas of opportunity and develop innovative strategies for increased market penetration and expansion.Key ResponsibilitiesContribute to the overall marketing strategy and company messagingDrive the external launches of net-new products and updates to existing products aligned with the product roadmapProject manage GTM execution for launches Partner directly with the Demand Generation team to develop campaigns and plays to increase awareness and drive qualified leads to the Sales Team Maintain detailed customer/prospect personas with pain points, messaging strategies, and where each persona fits in the buying process for the productPartner with the Enablement Team to ensure sellers are equipped with the proper artifacts and tools to always win with prospects and retain/renew/upsell customersAssess the overall effectiveness of the marketing launches in coordination with Marketing Ops that support our products on an ongoing basis and recommend improvements and changesContribute to developing a content plan and creation of deliverables, including case studies, blogs, infographics, social media, and other materials in support of campaigns and plays Support competitive intelligence research, developing profiles and differentiating messaging to articulate CipherHealth's valueEnsure customer focus by collaborating with Growth and Product Management to bring the voice of the customer into marketing launches and deliverables Requirements5 – 7 years product marketing experience (B2B)Understanding of and experience working in the healthcare space highly desirableExcellent written and verbal communication skills and visual storytellingProven success in executing multi-channel campaignsShould be a proactive self-starter with the ability to work independentlyAbility to handle multiple projects at once, with multiple stakeholders, and getting products/features launched on-timeCollaborative and team-oriented, with an ability to build strong working relationships across levels and departmentsSelf-motivated and doesn't wait for prescriptive directionCapable of working in a fast-paced, dynamic environmentDetail and results oriented ROI-tracking skills, able to prove what is—or isn't—workingNice-to-HavesTrained in Pragmatic Marketing or other similar methodologyFamiliarity with with ABM marketing practices and processesB2B enterprise and SaaS experienceDon't meet every single requirement?At CipherHealth, we believe every candidate is unique and are dedicated to building an inclusive workplace. If your past experience doesn't align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate!You will never be asked to conduct a text message interview, submit payment or share financial information to participate in our interview process. All emails from CipherHealth will come from "@cipherhealth.com" email addresses. Any emails from other email addresses are scams. If you suspect that you've been contacted by a scammer, we recommend you cease all communication and contact the FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you've received from CipherHealth recruiting, forward it to ****** We Invest In YouCompensation: Competitive/equitable salary, bonus or commissions, and equity -Base Salary Target for this role: 100,000 - 110,000Healthcare that begins on your first day:Generous company-funding of our health, vision, and dental plans (most individual plans are of no cost to you for the monthly premium)HSA/FSA plansShort and Long-Term DisabilityLife and Personal Accident Insurance$40 monthly wellness stipend you can use towards any wellness, fitness, and wellbeing purchasesWeekly virtual yoga classesEmployee Assistance Program (EAP)Adoption AssistanceRetirement: 401(k) at three months of employment — with a match upon enrollment!Time away:Discretionary PTO + 13 paid holidaysParenthood: Competitive paid parental leave and flexible return to work policyRecognition:Generous Employee Referral Program - earn cash for each employee referral that is hiredYearly Cipher-versary stipendCi-Phives - receive public kudos and gift cards from peers and managersCulture:CARE2 ValuesBi-Weekly All Hands Meetings$30/employee monthly "Fundowment" for team bonding eventsEmployee Resource Groups such as Rainbow Room and BIPOC GroupYearly donations to organizations that contribute to a more equitable worldWeekly Lunch & Learns and robust onboarding / training programsRemote-first team: $50 per month reimbursement in your check for WFH expensesYou'll receive a new Macbook laptop, other hardware, and company swag upon hireCipherHealth has a duty to provide and maintain a workplace that is safe and free from health hazards. In addition, we have a customer base that holds the highest standards in promoting public health. To protect against infectious diseases, which may be mitigated through vaccinations, we have implemented a vaccination policy that applies to all employees. All employees must either:establish that they have received the "designated vaccine(s)"; or obtain an approved exemption as an accommodation.
