Job summary
The Director of Field Marketing at Omni Hotels & Resorts is responsible for building a field marketing organization.They will collaborate with leaders across the Marketing function to develop and implement local and regional marketing plans.This role will report into the Vice President, Marketing.
Job seniority: mid-to-senior level
Responsibilities
• Lead and develop a team of field marketers responsible for local property marketing across North America.• Guide and direct on-property marketing leaders and identify marketing tools/strategies to solve business challenges.• Serve as the marketing subject matter expert for hotels/resorts and outlets.• Collaborate with marketing, operations, finance, revenue and sales to shape promotional calendars.• Partner with regional leaders to review business results and identify marketing/revenue opportunities.• Manage annual and quarterly field marketing budgets and planning processes.• Collaborate closely with Brand Marketing, Creative, Digital, and Email teams.• Manage communication flow for Marketing-related information between OSC and the field.• Reimagine field marketing calendars and monthly marketing reports.• Serve as brand champion to field marketers and property teams.• Manage and develop a field marketing team, including conducting professional development plans.
Requirements
• Minimum of 5 years leading field marketing teams with first-hand experience building a nascent field marketing structure.• Relationship-driven leader with proven success in collaborating and influencing operational, finance, sales, and marketing leaders.• Superior time management and organizational skills.• Experience developing strategic marketing plans based on analytics and integrated execution.• Strong digital marketing background and understanding of the role digital media plays in marketing.• Strong analytical skills and business acumen.• Superior presentation and written communication skills.• Education: BA required.
Key Skills Needed
• Ability to lead and develop a team• Marketing strategy and planning• Collaboration and communication• Digital marketing expertise• Analytical skills• Business acumen• Time management and organizational skills• Superior presentation and written communication skills
