Job Description
The Director of Marketing Operations is responsible for leveraging data, analytics, infrastructure, best practices, and business processes to support and execute the B2B Marketing strategies. This position oversees the team that manages the data and tactical delivery of B2B Marketing campaigns through Marketing Automation leveraging Email, Digital (Social, Search, Display), Pipeline data (Salesforce.com) and Print channels to increase product demand, grow traffic and enhance sales.
The individual will lead business requirements, as well as partner with P&T teams to maintain, optimize, and integrate a set of marketing tech stacks, including Marketo, Google Analytics, Salesforce.com, Highspot, Salesloft and others. They will have a team of operations managers, developers and analytics leaders. They will work closely with the marketing, product management, ecommerce and S&OP teams.
Primary Responsibilities:
Develop holistic reporting and direction of market and product strategies based on data analyzed through all marketing vehicles and technologies. This will set the direction of campaigns, spend, timing and product launches.
Management and reconciliation of vendor funded monies as per SOX compliance along with management of all preferred partner funding for marketing and sales spiff activities.
Technical Product Owner for marketing Tech Stack of Tools & Processes - develop business requirements, set priorities, refine requirements, conduct user acceptance testing and implement fixes and enhancements in production.
Lead and guide technical conversations between external partners and internal marketing channel/program owners.
People Management - responsible for the supervision, development, and mentorship of direct reports. Assign work activities, set quarterly goals, and conduct performance reviews.
Education and Experience:
Bachelors degree in Marketing, Database Marketing, Technology, MIS or equivalent experience
Master's degree is preferred
Minimum 10 years' experience in related field
Marketing operations support and program execution
B2B database marketing experience (e-mail, catalog, CRM provisioning first party data)
Marketing Automation, CRM & Cloud data warehouse (Adobe, Marketo, Salesforce, Snowflake and SQL)
Strong written and verbal communication and presentation skills across business and technical audiences
Ability to interface with business users and technical users to translate user requirements into data requirements is essential
Ability to lead/manage cross-functional teams and to supervise a team of direct reports
Strong organization and planning skills with proven ability to multi-task; ability to analyze and solve problems
Demonstrated ability to organize workload, multitask, think analytically, solve technical problems, and establish relationships across business and IT team members.
Must be a self-starter showing a high level of initiative. Positive "can-do" attitude.
Ability to work well in a team environment sharing ideas, workflow, technologies, and processes.
Strategic thinking and strong attention to detail
Relevant product and industry knowledge
Technical marketing skills and strong understanding of data analytics
Experience with relevant software applications
Proficient in a campaign management tools such as SFMC (salesforce Marketing Cloud), Marketing and experience leading marketing campaigns
Automation tools such as Adobe, Marketo or Salesforce
Proficient in MS Office products including Excel, Word, Power Point
SQL coding experience preferred
Experience in data warehousing (Snowflake) preferred
Agile Methodology experience is a plus
Tableau experience is a plus
About The ODP Corporation:
The ODP Corporation (NASDAQ:ODP) is a leading provider of products and services through an integrated business-to-business (B2B) distribution platform and omnichannel presence, which includes world-class supply chain and distribution operations, dedicated sales professionals, a B2B digital procurement solution, online presence, and a network of Office Depot and OfficeMax retail stores. Through its operating companies Office Depot, LLC; ODP Business Solutions, LLC; Veyer, LLC; and Varis, LLC, The ODP Corporation empowers every business, professional, and consumer to achieve more every day.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification and are not intended to be a complete list of all responsibilities, duties and skills required of associates so classified. Other duties may be assigned.
Pay, Benefits & Work Schedule:
The company offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization! For immediate consideration for this exciting position, please click the Apply Now button.
How to Apply:
Click the Apply Now button and follow the instructions on each page. When you have completed the application, click the submit button.
Equal Employment Opportunity:
The company is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.
We will consider for employment qualified applicants with arrest and conviction records City & County of San Francisco Fair Chance Ordinance.
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