Overview
The Digital Marketing Specialist is responsible for the day-to-day management of digital content across various marketing channels, including social media, website, and email. This involves management of digital asset trafficking, creation, and execution of content/editorial calendars, and working with Business Unit Marketing Managers on creation of digital content.
This individual will also execute the on-page Search Engine Optimization (SEO) strategy for each Contec web property using keyword research, competitive benchmarking, and SEO tools to improve overall Google ranking. The Digital Marketing Specialist will also support Search Engine Marketing (SEM), paid social and other digital advertising efforts. The Digital Marketing Specialist will work closely with Marketing Communications, Multimedia, business unit Market Managers and outside partner agencies to execute the Digital Marketing Strategy.
In addition, the Digital Marketing Specialist will synthesize reports from various digital marketing platforms to generate actionable insights for our business units and HR partners. These platforms may include, but are not limited to, HubSpot, Google Analytics (GA4), Google Search Console (GSC), Google Ads, SEMRUSH, LinkedIn, and the Meta Business Suite.
Responsibilities
Utilizes digital marketing tools to generate custom reports and insights for various business units and department KPIs across website, social media, email marketing and SEM and SEO efforts.
Responsible for on-page SEO optimizations and keyword recommendations for various website properties
Executes creation of digital marketing assets with Marketing Communications, Multimedia and Business Unit Marketing Coordinators, including asset creation training in Canva, Ceros, Photoshop, InDesign where applicable
Develops and manages social media and email marketing editorial calendars in collaboration with content creators; schedules and publishes content in the HubSpot Marketing Hub across various channels including LinkedIn, Facebook, Instagram, email, etc.
Executes day-to-day website content updates in the HubSpot CMS Hub, which may include product updates, blog posts, landing page creation and image and video asset management.
Stays abreast with latest social media and website trends, best practices, and opportunities for continuous improvement.
Participates and works within ISO 9001 quality standards guidelines in accordance with Contec's quality goals.
Others may be assigned.
Competencies
Action Oriented : Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
Functional/Technical Skills : Has the functional and technical knowledge and skills to do the job at a high level of accomplishment
Time Management : Planning and exercising conscious control of time spent on specific activities, especially to increase effectiveness, efficiency, and productivity
Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies
Innovation & Creativity : Creating new and better ways for the organization to be successful
Collaboration : Building partnerships and working collaboratively with others to meet shared objectives
Process Management : Knowing the most effective and efficient process to get things done, with a focus on continuous improvement
Listens Effectively : To accurately receive and interpret messages in the communication process
Communicates Effectively : Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
Supports Core Values: Able to demonstrate support and adherence to Contec's core values: respect for others, doing "whatever it takes" within Contec's core values, vision, and strategic direction, exhibiting integrity, having a tolerance for risk, understanding there is life outside of work, enjoying the ride.
Qualifications/Requirements
Bachelor's degree (B.A. , B.S.) in Marketing, Communications, or related field from a four-year college or university with three (3) to five (5) years of digital marketing experience, or an equivalent combination of education and experience. Prior experience in key areas of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and a thorough understanding of social medial and web analytics (with experience utilizing Google Analytics being a plus) is a required.
Experience with content management systems and marketing automation systems (with experience utilizing HubSpot being a plus) is also required.
Basic understanding of Adobe Photoshop is preferred, with experience in Adobe Illustrator and InDesign being a plus.
Benefits Competitive market salary
Climate controlled environment
PTO starting at 17 days
9 company observed holidays plus 1 floating holiday
Community service PTO (up to 40 hours annually)
Insurance benefits, including medical (PPO), dental, vision, short and long-term disability, life insurance
Two types of Flexible Spending Accounts, 1) Medical Spending Account and 2) Dependent Care Spending Account
401k and a company match (100% up to 3%, and then 50% of the next 2% deferred)
Tuition Reimbursement Opportunities
Family Benefits Adoption Assistance Program, Infertility Treatment Coverage
Maternity and Parental Leave
Onsite Amenities Onsite gyms, onsite health clinic, canteen for refreshment
