smartdept. inc. is searching for a Marketing Manager for a client in Arlington, VA . The ideal candidate will have previous experience in the medical space and is comfortable working autonomously on a small team . This is a hybrid (1-2 times per week onsite), full-time, direct placement opportunity. The pay for this position is expected to be $90,000 - 100,000 annually . What You'll Do: Oversee strategic plans for new patient marketing, new physicians, and working with physicians in a newly developing concierge medicine coaching program Strategic thinking, analysis of market, recommend customer engagement/ survey/ relationship strategies Proactively manage data analysis across all channels with ability to interpret data to inform and improve communications strategies Liaise directly, manage and contribute to our Physicians' brand and PR strategy Develop and raise the profile of the brand identity across all channels Lead, develop and manage social media marketing, direct email marketing, newsletter and blog Manage company website, WordPress site and other Content Management Systems (CMS) Oversee marketing planning and strategy for recruiting high level positions (i.e. physicians) Manage CRM and patient engagement; including HubSpot, understanding its use and its pitfalls Create and manage a strong email marketing campaign for both patients and potential physicians Manage a social media and digital marketer providing strategy and support for day to day content posting, copywriting, communications and managing business brands. Manage external PR and digital agencies relationships and contracts Contribute to Board of Directors ongoing reporting Liaise with practice leaders and business development partners to ensure alignment of digital communications and delivery Evaluate existing vendor relationships for value and forge new vendor partnerships to accelerate strategic plans Manage all aspects of quarterly Town Halls What You'll Need: 3-5+ years experience handling strategy and managing people in a marketing role Bachelor's degree (Marketing and or Communications desirable but not essential) Able to apply broad marketing and communications knowledge to provide strategic and tactical advice to leadership teams concerning all matters of digital marketing and communications Deep knowledge and understanding of healthcare marketing and how to reach a geographically focused market with niche healthcare needs including concierge pediatrics and other specialties Able to scale up and down independent contractors for managing Google Ads, FB ads, Instagram, managing website, SEO and PR Able to motivate and encourage others to find creative ways to communicate their brand to a wider patient audience through website, social media, newsletters and blogging. Personal passion for high quality clinical medicine and patient care Able to work autonomously delivering value-for-money projects at pace with high quality results and reflecting on evaluation. Strong and confident communicator with ability to communicate complex material clearly Proven ability to create engaging content for a variety of channels, digital and some traditional, and the specialist requirements of these channels. Proficient in Microsoft Suite, Adobe Creative Suite, and HTML Excellent knowledge and understanding of producing engaging digital content, writing for the web and copywriting with strong visual and editorial judgment Experience with wordpress and other CMS, including website design and web information architecture Experience with Hubspot or similar CRM software Comfortable working to business led targets and extensive experience analyzing and using evaluation programs like Google Analytics Able to manage other staff, external contractors and strategists to help deliver on business goals Excellent at time prioritization Experienced in managing budgets
