Email Marketing Specialist

General Description: Northern Virginia Community College's (NOVA) Email Marketing Specialist will work to advance the institution's enrollment efforts through the successful execution of strategic email and SMS campaigns. The Email Marketing Specialist will report to the Associate Director of Enrollment Marketing and work closely with marketing peers to develop, implement, evaluate and evolve enrollment strategies, processes and materials and serve as a liaison between student service areas. Duties and Tasks:The Email Marketing Specialist will work creatively and collaboratively with multiple stakeholders to devise, craft, package and deliver marketing communications that support the NOVA brand direction and achieve the enrollment goals and priorities of the college.Facilitate the organization, design, execution, testing and evaluation of communications to reach a broad range of target audiences;Help develop strategies to plan and determine the effectiveness of recruitment and yield activitiesCreate content and direct associated creative work.Assist in planning email strategy and content through Salesforce.org (CRM) and Salesforce Marketing Cloud.Primary point of contact for CRM as it relates to Marketing's lead nurture strategies and campaigns. Leverage HTML abilities to transform text-based content and provided images into responsive, personalized, and dynamic email communications.Own the deployment process for assigned communications, collaborating with team members from different parts of the organization to keep campaigns moving through tight deadlinesThe Specialist will serve as the internal expert for Marketing's customer relationship management system, using data to drive decision-making and advise Marketing and Student Affairs accordingly.In addition, this position analyzes the effectiveness of recruitment and retention campaigns and assists with service recommendations and problem resolution. About Northern Virginia Community College
Begun in 1964, Northern Virginia Community College offers a quality and convenient educational experience at an affordable price. NOVA is the largest educational institution in Virginia and the second-largest community college in the United States, comprising of more than 75,000 students and 2,600 faculty and staff members. NOVA is also one of the most internationally diverse colleges in the United States, with a student body consisting of individuals from more than 180 countries. Located near Washington, D.C., the College includes six campuses. NOVA is accredited by the Southern Association of Colleges and Schools and offers more than 160 degrees at the associate's level and certificate programs.
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