Campaign Program Manager-Ic5

Campaign Program Manager-Ic5
Company:

Directsourcepro-Svn


Details of the offer

This is a temporary role through Magnit Global supporting one of the world's leading technology companies.Seeking a highly motivated and experienced individual to join us as a Senior Campaign Manager in Americas Marketing. In this role, you will define and deliver integrated campaigns for the Public Sector industry, with a keen focus on Federal and State & Local government segments.  You will work closely with internal stakeholders across Marketing and other functions and manage external vendor relationships to effectively develop, activate, and measure your programs. The individual filling this role will have public sector marketing experience focused on Federal and State & Local governments, strong project management skills, be detail-oriented, and have expertise in and a passion for delivering amazing campaigns along the buyers' journey. Define and deliver AMS Public Sector campaigns to drive demand and pipeline creation for the region.Partner with cross-functional stakeholders and leaders to define effective AMS integrated industry campaign plans, leveraging third party vendors, key partners, and internal teams.Maintain a deep understanding of the customer journey and buyer personas to inform marketing strategies and tactics specific to the public sector industry segments.Define and manage content creation or curation needs for campaigns and drive collaboration of deliverables across various teams, including website, events, social, paid media, communications, operations and more (including reports, research, e-books, emails, white papers, videos, infographics, booth displays, webinars, blogs, social, case studies, webpages, advertising collateral).Manage your marketing budget and ensure that all marketing activities are aligned with business objectives and roll up accurately to the AMS Industry Campaigns team overall budget expectations.Work with marketing operations to ensure all tracking requirements are in place for necessary performance reporting.Manage a clear cadence of reporting, monitor program performance, and identify areas for improvement; use data-driven insights to refine strategies and improve campaign outcomes.Stay informed about industry trends and best practices in demand generation.Skills & Experience:12+ years' experience in B2B marketing with a focus on demand generation and digital marketing; Public Sector experience strongly preferred.Proven track record of developing and executing successful demand generation strategies that drive pipeline growth and revenue.Creative thinker with the ability to develop innovative marketing campaigns. Curiosity to pilot new approachesSolid ability to develop, lead and execute integrated campaigns, using industry-leading frameworks, such as Forrester/Sirius Decisions or ITSMAExperience working with global teams and external partners, with a proven ability to build collaborative relationships.Resourceful self-starter, capable of setting strategy and then executing on it.Must be adept at project management and exhibit operational excellence, able to execute on multiple programs requiring cross-functional stakeholder support.A passion for metrics and data to influence decisions with the curiosity to dive deeper and pivot based on data; experience using reporting and dashboard tools, preferably Tableau and Power BI.Knowledge of digital marketing (SEO, SEM, paid media) trends and tools and how best to strategically apply for success in a campaign.Exceptional team player with precise and effective written and verbal communication skillsExperience with Marketing Automation, preferably Marketo; hands-on experience not required.Self-starter with high energy, "can do" personality and desire to thrive in a fast-paced growth environment.Location:This role is fully remote and open to candidates within the US.PST Time ZoneHourly Pay Rate Range (dependent on location, experience, expectation)The pay range that Magnit reasonably expects to pay for this position is: $63.00/hour-$84.00/hourBenefits: Medical, Dental, Vision, 401K Education and Certifications:A bachelor's degree in marketing, business or related field.


Source: Eightfold_Ai

Job Function:

Requirements

Campaign Program Manager-Ic5
Company:

Directsourcepro-Svn


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