Job summary
Lead accounts across integrated media strategy, planning and buyingWork alongside internal teams to develop well-rounded plans and strategiesMaintain client relationships and demonstrate an understanding of industry and client business issues
Job seniority: mid-to-senior level
Responsibilities
• Lead accounts across integrated media strategy, planning and buying• Work alongside internal teams (Client Services, Production, Creative, Strategy) to develop well-rounded plans and strategy that align with the client's marketing direction and brand goals• Responsible for directing the core planning team to help fuel their learning and advancement• Maintain thorough, up-to-date client relationships, including knowledge of client's business• Establish and grow client relationships by demonstrating an understanding of industry and client business issues• Report into a Media Director or Group Director, keeping them abreast of day-to-day status and flagging and elevating any concerns• Manage team of supervisors / planners / assistant planners across multiple accounts• Drive innovative, forward-thinking solutions to client business problems• Monitors campaign timelines to ensure proper progression of media buys• Responsible for overseeing creation and maintenance of insertion orders and placement of advertising with media vehicles• Perform campaign analysis directly relevant to, and to assist in, optimizations, planning, and/or buying decisions• Monitors media for pacing, delivery, placement, and flight-date discrepancies• Maintain the workload of the team across brands, delegating tasks and monitoring individual responsibilities• Active in research for competitive presentations and audience analysis for plan building
Requirements
• 5-6 years of experience in Media Planning• Extensive understanding of marketing concepts, specifically in the pharmaceutical and patient markets• Experience in Pharma media planning across all media channels• Demonstrated ability to work cross-functionally, manage teams, and supervise professionals• Working knowledge of ad servers, MRI, Kantar Strategy, Google Analytics required• Ability to multi-task, prioritize with multiple projects and clients• Proven track record of sound creative, strategic, and analytical thinking skills• Strong math and analytical skills• Demonstrated understanding of consumer insights and how to put insights into action• Strong attention to detail
Key Skills Needed
• Extensive understanding of marketing concepts in pharmaceutical and patient markets• Experience in pharma media planning across all media channels• Ability to work cross-functionally and manage teams• Strong knowledge of ad servers, MRI, Kantar Strategy, Google Analytics• Strong math and analytical skills• Demonstrated understanding of consumer insights and strategic thinking• Attention to detail
Benefits
• Medical coverage• Dental and vision coverage• Disability coverage• 401k• Paid time off
