This role offers a unique blend of in-site presence at our Home Ranch, with the flexibility to work remotely on select occasions. Additionally you will have the opportunity to work at our downtown Napa offices, allowing for a dynamic and diverse work environment that caters to both on-site and remote work preferences.
$95,000- $105,000 Annual Salary + 12% Discretionary Bonus SUMMARY: With a deep understanding of luxury hospitality and fine wine, the Wine Club Manager will lead our Phelps Preferred program. The Wine Club Manager will grow the wine club while effectively managing attrition rates.
DUTIES AND RESPONSIBILITES: Wine Club Strategy and Planning :
· Develop and implement a comprehensive strategy for the wine club, aligning with business goals.
· Create engaging and unique membership offerings to attract and retain wine club members.
· Align with eCommerce manager to build out larger campaigns to build overall strategy.
Membership Acquisition and Retention :
· Implement strategies to attract new wine club members through targeted marketing efforts.
· Develop retention/tenure programs to enhance member loyalty and satisfaction. Resulting in lower attrition rates.
· In partnership with the Hospitality Director and eCommerce Manager, provide recommendations and strategic alignment for new member acquisition and retention.
Customer Engagement: · Foster strong relationships with wine club members through personalized communication and engagement initiatives.
· Organize exclusive events, tastings, and experiences to deepen the connection with members.
Wine Selection, Allocation and Inventory Management: · Collaborate with Senior Director of DTC and Senior Director of Marketing to curate an appealing selection of wines for club members.
· Review and strategically align club selections to ensure appropriate inventory and club member offerings.
Order Fulfillment: · Oversee the timely and accurate fulfillment of wine club shipments.
· Collaborate with inventory manager and operations teams to optimize the shipping process.
Communication and Marketing: · Develop and execute effective communication strategies to keep members informed about upcoming releases, events, and promotions.
· Collaborate with marketing teams to create engaging content for wine club promotions.
Data Analysis and Reporting: · Utilize data analytics tools to track key performance indicators (KPIs) related to wine club performance.
· Generate regular reports to assess the success of promotions and membership initiatives.
· Analyze data to recognize trends in membership growth or decline and create plans in real time to address both.
Budget Management: · Develop and manage the wine club budget, ensuring cost-effective strategies.
· Monitor expenses and ROI to optimize budget allocation.
Compliance and Regulations :
· Ensure compliance with all relevant regulations and legal requirements for wine club operations.
· Stay informed about industry standards and best practices.
Team Management and Collaboration :
· Hire, train, coach, and support Phelps Preferred team members
· Perform annual reviews and goal setting with employees
· Communicate regularly with Hospitality Team, Events and Culinary Staff to assure knowledge of all club events, shipments, and member's needs.
· Attend morning hospitality meetings biweekly to discuss Phelps Preferred topics.
· Collaborate with cross-functional teams, including sales, marketing, and operations, to ensure seamless wine club operations. - Provide input to improve overall customer experience and satisfaction.
Requirements · Expanded knowledge of wines, wine production and distribution channels, preferably with previous restaurant/trade experience and/or experience as a sommelier or wine educator with a trade focus.
· Passion for world class hospitality and the wine industry.
· High level of proficiency with MS Office programs including Word, Excel, Outlook. Experience with AMS and EMS a plus.
· Experience in representing a luxury product.
· Excellent verbal communication skills. This pertains to both in-person conversations, presentations and phone conversations (tone).
· Excellent writing skills. Need to be able to communicate in a timely manner, directly and concisely via e-mail to requests from trade, VIP, Phelps Preferred and friends of the winery for all visit requests. This includes the use of proper English and appropriate business e-mail etiquette.
· Ability to assess the level of knowledge in wine from the guests and to adapt the tasting accordingly.
· Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
· Experience managing a team.
PREFERRED QUALIFICATIONS · Bachelor's degree is desired.
· Sommelier certification highly desired.
· Previous Wine Sales or Restaurant experience is highly desired.
· Responsible Beverage Service certification is a plus.
PHYSICAL/MENTAL REQUIREMENTS While performing the duties of this job, the employee is frequently required to do the following:
· Walk and stand for prolonged periods.
· Speak before groups of people.
· Understand and respond to a diverse population.
· Lift and carry a case of wine weighing at least 45 pounds.
WORK ENVIRONMENT Work is mainly done in an office environment, with occasional warehouse and outside work. Noise levels are low to moderate. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Benefits Perks & Benefits:
13 Paid Holidays Wellness Day Vacation & Sick Time Monthly Wellness Stipend Annual Performance Bonus "Farm Fresh to You" membership Comprehensive Health Benefits: Medical, Dental and Vision 401K match + Profit Share Annual Employer Gift Generous Employee Discounts Employee Wine Program
