Summary:
We are seeking a Web Development and Optimization Specialist to maintain, design, and optimize our websites, ensuring they align with the company's objectives and provide the highest quality functionality, design, and user experience. The role involves coordinating, designing, developing, and maintaining existing and new websites, including routine updates and content management.
Key Responsibilities:
? Maintain and update our websites daily, ensuring accuracy and consistency of content and performing daily maintenance.
? Manage existing websites and web-based applications to create a seamless user experience.
? Coordinate with programmers to install, configure, and manage WordPress plugins to enhance website functionality.
? Ensure website security.
? Develop and manage website content, design, and layout.
? Work closely with the marketing team to align website initiatives with business objectives.
? Recommend developments to enhance website performance and functionality.
? Research and implement web technology to improve existing capabilities or create new web presence or application recommendations.
? Configure and maintain web analytics accounts to improve key performance metrics.
? Generate and share reports with useful metrics to drive data-driven decision-making.
? Develop articles, content, and microsites to optimize websites.
? Conduct keyword research to identify opportunities to optimize content and improve organic search rankings.
? Implement SEO strategies within and outside websites to improve visibility and drive organic traffic.
? Monitor SEO and SEM performance through analysis, making adjustments based on data.
? Recommend investment in SEM for websites.
? Manage and transfer all quotation requests received through websites.
? Support the marketing department with requested tasks.
Requirements:
? Bachelor's degree in Business Administration, Marketing, Communications, or related field, or a minimum of 3 years of experience in a similar role.
? Proficiency in both Spanish and English languages (grammar, conversational, comprehension).
? Excellent communication skills, both oral and written, and customer service.
? Proficiency in computer programs and/or applications such as CDK, MS Office.
? Knowledge of Mailchimp, WordPress, SAP, CRM, and custom content management systems.
? Knowledge of Google Analytics, SEO, SEM, and digital marketing.
? Strong writing skills.
? Proficiency in Illustrator and Canvas programs.
? Ability to create graphic design and visual elements.
How to Apply:
? If you meet the qualifications and are interested in this opportunity, please submit your resume through the application portal.
AppleOne is proud to be an Equal Opportunity Employer. We believe in people, and we are committed to working with people of all backgrounds and connecting them with clients and companies who share our goals of diversity and inclusiveness. All qualified applicants will receive consideration for employment without regard to race, religion, ancestry, color, national origin, age, gender identity or expression, genetic information, marital status, medical condition, disability, protected veteran status, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws..
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For temporary assignments lasting 13 weeks or longer, the Company is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
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Additional Skills (none specified)
