JOB SUMMARY
Leads the development and implementation of pricing strategies and revenue optimization to maximize the customer lifecycle, subscriber growth trends as well as business unit profitability. Integrate disparate pricing approaches across new markets and segment to support the Company's business strategy. Develops and executes a framework that effectively measures offer and pricing performance across customer segments and services.
MAJOR DUTIES AND RESPONSIBILITIES Actively and consistently supports all efforts to simplify and enhance the customer experience. Manage Marketing Offer Strategy team to collaboratively develop marketing programs to ensure achievement of marketing objectives across acquisition, upgrade and retention. Objectives include top-line revenue growth, subscriber growth, revenue per unit, bundle penetration, contract penetration, churn reduction, etc. Assess market performance across services and segments; develop recommendations and action items to further drive market, service and segment share and profitability. Lead cross functional teams to drive towards consistent offer and marketing approach across various regional entities and systems. Perform detailed market and customer performance analysis for senior management to drive changes in strategy, tactics and implementation approaches. Lead integration and planning efforts across marketing and sales for entry into new markets or segments. Review financial models to analyze and recommend pricing and offer changes; track and report to executive leadership on key financial metrics related to market pricing and offer strategies. Establish and maintain procedure for review, approval and adjustment of strategic pricing based on changing economic and competitive landscape. Utilize advanced analytic techniques and elasticity models to predict and model market performance. Develops, tests, and implements offer strategies that increase response rate, improve retention rates, yield and build loyalty. Perform other job-related duties as assigned. REQUIRED QUALIFICATIONS Required Skills/Abilities and Knowledge Ability to read, write, speak and understand English Strong understanding of pricing processes from strategic issues to the tactical execution elements, including key iteration points with information systems Ability to professionally interact with and influence others to gain support for ideas, proposals, projects and solutions. Ability to build and foster collaborative relationships by developing, maintaining and strengthening partnerships with others inside or outside the organization. Excellent negotiating, leadership, communication, presentation and interpersonal skills. Strong analytical skills and the ability to address issues using a logical, systematic, sequential approach. Ability to develop models to analyze and interpret data, using Business Intelligence (BI)/Analytics Tool Proven ability to work collaboratively across functional teams and different organizational levels to deliver results. Ability to resolve complex problems positively and professionally. Ability to translate detailed trends and statistics into executive-level reporting and presentations Strong computer skills including Excel, PowerPoint, Word, and Access Knowledge of budgets, P&L reports, systems and procedures Ability to supervise and motivate others Required Education
Bachelor's degree in marketing or related field
Required Related Work Experience and Number of Years
Marketing or related field experience - 12+
Financial or revenue analysis experience - 5+
Budget and forecasting preparation or related experience - 2+
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Knowledge of cable television products and services
Preferred Education Preferred Related Work Experience and Number of Years
Industry related work experience
WORKING CONDITIONS
Office environment
Exposure to moderate level of noise
Some travel will be required
PHYSICAL AND MENTAL REQUIREMENTS
Physical Requirements
Mental Requirements
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