Are you ready to lead the charge in spreading light and truth to millions worldwide? We're seeking a dynamic individual to spearhead our marketing and creative efforts at our Salt Lake City office. As the Vice President of Marketing & Creative Services, you'll have the opportunity to drive our initiatives to new heights and make a real impact in the world.
What You'll Do:
Lead our marketing and creative teams to achieve company objectives and revenue targets.
Ensure our journalism reaches far and wide, fostering engagement and growth.
Track the impact of our reporting as it's shared and referenced across media platforms.
Coordinate with external public relations partners to amplify our message.
Utilize creativity and marketing best practices to drive subscriptions, website visits, social media growth, event attendance, and more.
Develop and execute paid and organic social media strategies across various platforms.
Strategically allocate marketing funds to elevate our brands and key verticals.
Collaborate with sister companies to cross-promote content and initiatives.
Provide insightful analysis on the effectiveness of marketing efforts to drive strategic changes.
Lead internal and external communications efforts.
Build and mentor a cohesive creative services team to meet deadlines and exceed expectations.
Oversee the design and production of print products, graphics, and editorial illustrations.
Ensure brand consistency across all channels and platforms.
You're a Great Fit If You:
Have 10+ years of experience in marketing, with a strong digital media background.
Demonstrate passion for our mission and thrive in a fast-paced environment.
Possess excellent leadership and analytical skills.
Can multitask, meet deadlines, and work well under pressure.
Understand audience funnels and strategic marketing tactics.
Have experience leading and growing teams to accomplish ambitious goals.
Hold a bachelor's degree in business, marketing, or related field.
Even Better If You:
Have an MBA or equivalent experience.
Excel in creativity and client collaboration.
Are skilled in leveraging generative AI technologies.
Understand emerging trends in B2C marketing.
Possess a basic understanding of journalism ethics.
Have experience producing short-form videos or documentaries.
Why Join Us:
You'll be part of an energetic team dedicated to digital innovation. We value collaboration, trust, and alignment in achieving our goals. Plus, our reach extends far beyond Utah, offering a national and global platform for your work.
Employment Type: Full-Time
Salary: $ 181,000.00 Per Year
