We are a leading health-focused, multi-brand organization dedicated to growing and producing innovative consumer brands that promote well-being. We're on the lookout for a visionary marketer to join us as the Vice President of Marketing. In this role, you'll spearhead marketing and advertising strategies for our flagship products, including a popular antioxidant beverage, seedless lemons, and mandarin oranges, which are central to our mission of offering healthy, beneficial options to consumers.
As an ideal candidate, you'll bring an entrepreneurial mindset, daring creativity, and a passion for collaboration. Your deep knowledge of brand building across B2B and B2C channels will be crucial in driving our business forward.
This role offers a fantastic opportunity to lead and grow within a dynamic, privately-owned company that values health, collaboration, and contributing to meaningful causes.
Working Model: Enjoy the flexibility of a hybrid schedule, with office presence required from Monday to Wednesday and the option to work remotely on Thursdays and Fridays.
Key Responsibilities:
Develop and implement innovative marketing, growth, and innovation strategies that resonate with our target audience and expand our market presence.
Lead a team of 7 marketing professionals, fostering creativity and strategic thinking, with a focus on mentoring and development within an annual marketing budget of approximately $200MM.
Work closely with our in-house Creative Agency and Business Unit leaders to ensure seamless promotion and alignment with company priorities.
Harness market trends, consumer research, and data analytics to craft compelling narratives that enhance brand visibility and drive demand.
Collaborate across departments to ensure marketing efforts are in sync with the company's broader objectives and goals.
Initiate and manage seasonal campaigns that align with financial objectives and customer expectations.
Utilize insights from our in-house Research and Insights team to stay ahead of consumer trends and identify opportunities for new product developments.
Regular travel to Central Valley for collaboration with brand clients and team members.
Qualifications:
Proven track record of scaling and advancing the brand and marketing strategies for a globally recognized company, with a focus on consumer retail and e-commerce.
Exceptional leadership, managerial, and coaching skills with experience in building and leading a high-performing marketing team.
Strong analytical abilities to guide strategy development, budget management, and market trend forecasting.
Experience in crafting effective marketing campaigns across various channels, including digital, social media, and traditional platforms.
Familiarity with big data and predictive analytics tools (e.g., IRI or Nielsen) for generating consumer insights.
A bachelor's degree is required, and an MBA is preferred.
Compensation: $270,000 - $290,000, with potential for a discretionary bonus, based on skills and experience.
What We Offer:
A competitive benefits package, including Medical, Vision, Dental, and 401k with match eligibility.
Numerous opportunities for professional development, internal mobility, and continuous learning.
Access to a range of wellness initiatives aimed at supporting your health and well-being.
Participation in our Wonderful Giving program, allowing you to support causes you care about.
An inclusive and equitable work environment, celebrating diversity and fostering a culture of acceptance.
Join us and be part of a company that is passionate about delivering health and happiness globally, through our distinguished brands and commitment to social responsibility.
We are an Equal Opportunity Employer, dedicated to creating paths for advancement and valuing diversity and inclusion.
Employment Type: Full-Time
Salary: $ 270,000.00 290,000.00 Per Year
