At Hasbro we're changing the face of play and entertainment. We're looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.As the Vice President of Marketing for Digital Games, you will be responsible for leading and driving the comprehensive marketing strategy for our digital games division. You will play a pivotal role in defining our brand presence, growing user acquisition, and optimizing player engagement and monetization. This role requires a deep understanding of the digital gaming industry, excellent leadership skills, and a consistent track record of marketing success in the gaming sector.Job Responsibility: Develop and implement a well-rounded marketing strategy for our digital games portfolio, containing both premium AAA and free-to-play GaaS games, aligning it with the company's overall goals and objectives. Lead a successful marketing team, providing guidance, mentorship, and fostering a culture of creativity and innovation across a slate of games.Collaborate with cross-functional teams, including product development, game design, analytics, and individual game studios to ensure marketing efforts are in sync with product roadmaps.Define and communicate a compelling and unique brand identity for each game, ensuring consistency across all marketing channels including brand awareness campaigns to establish a strong market presence and differentiate our games in a competitive landscape.Develop and be responsible for user acquisition strategies (UA), including paid advertising, influencer partnerships, SEO, ASO (App Store Optimization), and social media marketing. Continuously analyzing and optimizing UA campaigns to drive high-quality player traffic.Implement player engagement initiatives, including in-game events, community building, and content updates, to keep players active and engaged.Work on retention strategies to increase the lifetime value of players through personalized communication and targeted marketing campaigns.Develop and optimize monetization strategies, including in-app purchases, micro-transactions, and ad revenue, while ensuring a positive player experience.Collaborate with analytics teams to analyze player behaviour, find opportunities for revenue growth, and adapt marketing strategies.Staying up-to-date with industry trends, player preferences, and competitor activities.Develop and lead the marketing budget successfully, ensuring the allocation of resources aligns with strategic priorities and return on investment.Provide regular marketing performance results scorecard to the executive teamRequirement: Bachelor's degree in Marketing, Business, or a related field (MBA preferred).Extensive experience in digital games marketing, with a proven track record of success in driving user acquisition and revenue growth.Proven track record of supporting the launch and growth of AAA console and PC titles which achieved sales volume exceeding 4M units.Experience supporting the launch and growth of F2P mobile titles which achieved recurring annual revenue exceeding $100M gross.A record of working with licensed brands and properties for both hardcore, midcore and children.Strong leadership and team management skills.In-depth knowledge of the digital gaming industry, including trends, platforms, and player behavior.Excellent analytical and problem-solving abilities.Proficiency in marketing analytics tools and platforms. Outstanding communication and presentation skillsCreative thinking and the ability to innovate in a constantly evolving industry.A collaborative leader that drives a culture of relevance, diversity, inclusivity, and excellence.Ability to build consensus and influence across functions and levelsHasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
