Provides marketing technology support in a direct role to meet the needs of a project. Could include website creation and design, UX/UI design, integrating website with marketing campaign, CRM tool implementation and management, digital coding/development (After Effects, HTML5, Jiira, etc.), testing, QA, backend and frontend support. May oversee the team, leading strategy or implementation process, delegating execution to junior team members. May provide experience in senior leadership, strategic guidance or directing.
+ Collaborates with team and project leadership to identify emerging areas of opportunity for proactive exploration across many forms of creativity and technology.
+ Fosters a strong design culture by collaborating with peers and with team members of multidisciplinary project teams.
+ Leads the development of proof of concept to showcase available complex technology options and the impact.
+ Provides inputs and feedback to team members for process and teamwork improvements.
+ Conducts and facilitates requirements, design, and implementation reviews with team.
+ Creates, participates or conducts presentations to internal or external project teams or stakeholders.
+ Develops customer journey mapping to understand customer behaviors by identifying potential challenges and road blocks and defines details of functionalities across interactions with the system and interactions with the customers.
+ Generates ideas and design thinking to solve problems through connecting potential challenges and road blocks with existing insights and research analysis (interviews, surveys, etc.) to optimize UX solutions and define an actionable problem statement that focuses on deliverables goal.
+ Creates documentation, style guides, pattern libraries, and specifications that establish the vision for the product and can be used to guide decisions throughout the project lifecycle.
+ Responsible for producing and translating appropriate deliverables such as requirements, personas, sketches, sitemaps, workflows, wireframes, rapid prototypes, mock-ups, interactive videos, training materials, training videos, visual graphics, PowerPoint presentations, visual diagrams, etc.
+ Designs GUI applications with effective visual elements and good usability to achieve compelling user experiences.
+ Follows the iterative Lean UX Cycle process adapting in Agile environment to carry out standard steps to evaluate, design, implement, test and modify.
+ Executes all visual design stages from concept to final hand-off to developers.
**Minimum Qualifications**
+ Bachelors degree in related field or equivalent relevant experience.
+ NN/g UX Certificate, or working towards NN/g Master Certificate or similar certification desired
+ 8-10 years overall related experience in UI/UX design, UX strategy, and usability research and testing.
**Other Job Specific Skills**
+ Demonstrates expertise in User Experience Design with the following competency areas:
+ Usability evaluation
+ Information architecture
+ Visual design
+ Technical writing
+ Deliverables
+ User experience leadership
+ Proficiency with user-experience research methodologies and tactics.
+ Familiar with industry trends in web design.
+ Demonstrated experience with site mapping, wireframing, communication design, human factors analysis, information architecture, interaction design, copyrighting, and prototyping tools.
+ Skilled at translating creative ideas into strategic solutions.
+ Excellent understanding of the overarching process of website development.
+ Understanding of web content strategy as it relates to the entire project lifestyle
+ Understanding of information architecture as applied to web and application design.
+ Comfortable working independently and collaboratively in an agile, deadline-driven environment.
+ Excellent written, verbal, client service, and presentation skills.
+ Ability to create user-centered designs that are practical as well as aesthetically pleasing.
+ Knowledge in HTML, CSS & JavaScript, Data Visualization tools and charts/graphs libraries a plus.
+ Proficiency in wireframes & prototype tools Axure, Balsamiq, Adobe Experience, Adobe Creative Suite.
+ Proficiency in video editing tool Camtasia a plus. Additional tools including Adobe Captivate, Adobe Premiere a plus.
+
Excellent analytical and process-oriented skills.
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