DESCRIPTION Are you interested in a marketing role that challenges both your creative skills and analytical abilities? Do you enjoy a fast-paced workplace where you can improve the customer experience and be an instrumental part of launching new products on Amazon? If this sounds like you, join the Amazon Automotive organization as a Senior Product Marketing Manager.
We are looking for an entrepreneurial and strategic individual to own integrated marketing plans for select product categories and programs, and lead strategic projects. In this role you will own product marketing strategies for Automotive services and North American Stores (NAS) compatibility shopping tools. This will include go-to-market strategies, working with NAS Marketing teams on robust marketing plans, conduct consumer segmentation studies to inform marketing plans, experiment in new channels and drive revenue growth within Automotive, Services and Compatibility shopping tools.
The Sr. Product Marketing Manager's primary responsibilities will include:
- Managing multiple projects at the same time with both internal and external stakeholders; consistently making progress and delivering results.
- Cultivating a deep understanding or expertise of marketing tools and platforms as well as Amazon central marketing systems and tools and building custom solutions where required.
- Ownership onsite merchandising and maintaining a high bar for the customer experience.
- Demonstrating successful partnerships with product, finance, vendor management, instock, tech, and other internal Amazon teams.
- Experimenting within new marketing channels.
- Test and optimize existing marketing channels.
A day in the life
-Coordinate with the Amazon Compatibility product and tech team to identify data integration with centrally managed marketing tools
-Build Marketing strategies for customer facing CX widgets and features
-Build and execute marketing campaigns to support driving customer awareness and engagement across CX widgets and Automotive services
-Conduct customer deep dives to understand who our customers are and the best ways to engage them
About the team
You will be apart of a diverse team with many job functions, including other marketing managers, catalog product managers, business development managers and a 3P Category Merchant Manager. While all the roles are unique, it is important that we find parallels in cross-over work and support each others goals where appropriate. We pride ourselves in our push for work/life balance and have developed structured tracking mechanisms for projects and programs to enable that balance to take place. We love to have fun with themed team events and quarterly off-sites.
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
