DESCRIPTION Come be a part of a rapidly expanding $35 billion global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.
This role is part of the Amazon Business WW Marketing team and our vision is to establish Amazon Business as the most recognized B2B brand. In this role, you will lead the strategy and production of engaging onsite experiences, and captain event production across cross-functional teams. This includes merchandising events and seasonal promotions globally on Amazon Business. This role will need to communicate regularly with senior leadership and be responsible for driving top-level business goals.
To be successful in this role, this individual will work seamlessly with senior stakeholders across Marketing, Sales, Category, Selection, Pricing, and Tech across geographic regions to optimize through scale and continuous experimentation. We are looking for an individual with broad experience in online merchandising, digital marketing, and product marketing. This role requires skills in strategic thinking, relationship building, and problem solving, as well as a willingness to be hands-on with execution.
The ideal candidate has a track record of success in delivering results at scale and working cross-functionally across multiple teams and countries. The individual will thrive in a fast-paced, high-pressure entrepreneurial environment. If you're looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.
Key job responsibilities
· Own WW strategy and production of onsite events and seasonal promotions (e.g., Back to School, Black Friday) on Amazon Business
· Deliver multi-channel marketing campaigns and engaging onsite experiences for B2B customers
· Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, marketing distribution channels, and campaign schedule
· Apply key insights into business actions and push for new ways to achieve objectives at scale
· Define business metrics, measurement plan, and testing plan for site-event events
· Work at both the strategic and tactical level to champion bold, creative ideas
· Test and refine new marketing approaches and channels to reach and engage key audiences
· Create and maintain scalable, repeatable methods of measurement and performance tracking for campaigns
· Manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA BASIC QUALIFICATIONS - 5+ years of professional non-internship marketing experience
- Bachelor's degree
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Knowledge of analytics tools and web traffic reporting
- Experience creating and managing complex, cross-team project plans
- Experience using data and metrics to measure impact and determine improvements
- Experience with customer segmentation, profiling, and targeting
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
