Bosch Software and Digital Solutions is a global business unit under Bosch Global Software Technologies Private Limited, India which is a 100% owned subsidiary of Robert Bosch GmbH, one of the world's leading global supplier of technology and services, offering end-to-end Engineering, IT and Business Solutions. With over 38,000 associates, it's the largest software development center of Bosch, outside Germany, indicating that it is the Technology Powerhouse of Bosch in India with a global footprint and presence in the US, Europe and the Asia Pacific region .
Job Description If you are looking for an opportunity to be a part of a global & high impact team in a cloud first and native AI business, here is your chance. Marketing is a critical lever for Robert Bosch growth and success in today's collaborative business environment. We are looking for a passionate and driven colleague to be a part of the Marketing team at Bosch Software and Digital Solutions (SDS) based in the United States.
**Candidate should be able and willing to spend up to 1 month in India for immersion. This will happen after 1 to 2 months of joining the organization. ** Plan, coordinate, implement and oversee integrated field and digital marketing campaigns that support B2B sales across the buyer's journey. Work closely with regional sales head with respect to activating sales enablement channels. Work very closely with SDS central marketing team to move forward with campaigns etc and also adhering to SDS central marketing guidelines set for them. Work with sales teams, partnership & alliance, multiple marketing stakeholders, campaign teams and external agencies, across US and India, to generate new executive-level contacts and then convert them into sales-qualified leads via ongoing nurture campaigns. Research on market segments, specifically audience personas, industry trends and competition to create specific messaging and content for personas Work on local events, industry relations, media, research as part of the local marketing plan. Manage end-to-end lead handling process including data aggregation, scoring, and stage visibility Push innovation through digital channels pilots to develop new approaches for enhancing user experience and campaign performance Will be responsible for lead generation on topics aligned with NA sales Will be responsible for managing channels – Linked In, Blogs / Articles on major websites and provide necessary content for the region Identify events where we participate, Project some of the leaders in Industry forums…build their profile. Single point of contact for managing collaterals and brochures. Need to build and promote it US specific Help establish processes and templates to streamline campaign management and ensure consistency Support in benchmarking and refining campaign KPIs Requirements Will contribute effectively towards building a $5m to $6m Total Contract Value pipeline for this region Qualifications Required: Bachelor's degree in business administration, Marketing, or related field 5 yrs. professional marketing experience with proven experience in creating and managing multiple B2B campaigns simultaneously that support the entire buyer journey 4+ years of work experience in the Technology Consulting, IT, ITeS, Engineering services industry Exceptional project management; organizational skills and Excel mastery for reporting campaign KPIs and ROMI Familiarity with managing channels and using social media (LinkedIn, X) and other paid channels to generate opt-ins and build lists– Linked In, Blogs / Articles on major websites Good communicator, well-spoken with excellent writing skills. Willingness to travel regionally, and internationally as required Preferred: Self-starter with a sense of urgency Copywriting and design experience is preferred Solid experience in defining, executing and optimizing lead generation and nurture campaigns using digital channels and marketing campaign technologies Experience in managing regional events across, as also cross-collaborate when necessary, with other regional marketing SPOCs, as also with BAs Additional Information By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled. BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives FIRST Robotics (For Inspiration and Recognition of Science and Technology) AWIM (A World In Motion) Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization unavailable.
