Job Title: Senior Manager, Performance Marketing
About Us:
We are a dynamic company dedicated to enhancing customer experiences through innovative marketing strategies. As the Senior Manager of Performance Marketing, you'll play a pivotal role in driving growth and fostering lasting connections with our audience.
Position Overview:
As the Senior Manager of Performance Marketing, you'll spearhead our digital and direct-to-consumer marketing efforts, steering our brands towards unprecedented success. Your primary focus will be on devising and executing comprehensive strategies to acquire new customers and bolster retention rates across various digital platforms. Collaborating closely with our E-commerce, Retail, and Brand Marketing teams, you'll ensure alignment with overarching business objectives while constantly refining our approaches for optimal results.
Key Responsibilities:
Lead the development and implementation of performance marketing strategies to drive revenue across both online and offline channels.
Direct the planning, execution, and optimization of campaigns across Direct Mail, Paid Social, Paid Search, Product Listing Ads (Shopping), Display, Email, and SMS.
Collaborate with the E-commerce Team to integrate marketing efforts with seasonal merchandising plans and target specific customer segments effectively.
Serve as a strategic partner to senior leaders, offering expertise in performance marketing to support their business objectives.
Work closely with the Brand Marketing Team to execute media buying strategies in alignment with key marketing initiatives.
Manage relationships with external partners, ensuring efficient media allocation and exploring opportunities for growth.
Oversee direct mail campaigns and digital media agency partnerships, maintaining a strong focus on accountability and performance.
Drive the email marketing program, incorporating SMS strategies and leveraging customer data for segmentation and personalization.
Achieve revenue and ROAS targets across all marketing channels and campaigns.
Develop and optimize customer retention strategies to enhance customer lifetime value and foster meaningful customer relationships.
Qualifications:
5+ years of experience in digital and traditional marketing roles.
Proven track record of developing and executing performance marketing initiatives to support business objectives.
In-depth knowledge of digital marketing platforms and emerging trends.
Experience with direct mail programs is advantageous.
Proficiency in customer data analysis, segmentation, and automation.
Strong analytical skills with the ability to evaluate marketing performance effectively.
Previous experience working with marketing agencies and providing constructive feedback on creative work.
Excellent communication and presentation skills.
Bachelor's degree in marketing or business-related field.
Reporting Relationship:
This position reports to the Director of E-commerce.
Additional Information:
All offers of employment are contingent upon successful completion of a pre-employment drug screen. As an equal opportunity employer, we celebrate diversity and strive to create an inclusive workplace.
Employment Type: Full-Time
Salary: $ 49,000.00 115,000.00 Per Year
