Sr. Manager, Learning And Audience Development – Tourist

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You'll learn more about this during the recruitment process.JOB SUMMARY:Combine deep knowledge of segment performance, market dynamics, and marketing activities with empirical evidence, insights, and learnings to enable Segment Leadership and Executive Leadership to make better and faster decisions to increase total tourist sales, attendance, room nights and revenue for Universal Orlando.MAJOR RESPONSIBILITIES:Support tourist audience in strategic planning and program development to drive attendance, revenue, brand loyalty and preference among key segmentsCollaborate with Audience Strategy, Content & Creative Strategy and Journey teams to convert insights into actionable consumer driven marketing plans and ensure campaigns support the segment direction and audience strategies.Partner with Consumer Insights, Product Planning, Resorts and Universal Vacations teams to develop retail programs to deliver against business objectives.Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.Performs other duties as assigned.EDUCATION: Bachelor's degree from a four-year college or university in Business, Marketing, or Communications. MBA preferred.EXPERIENCE:7+ years of marketing or advertising experience preferably in the travel, entertainment or tourism industryStrong analytical skills, proficiency working with data, analyzing information and report findings.In-depth understanding of consumer and brand research.Excellent verbal, written and presentation skills.Cross-functional experience and the ability to thrive in a fast-paced, complex and highly collaborative environment.Must be energetic self-motivated, a quick learner and demonstrate a strong personal desire to achieve results.Extremely detail oriented and resourceful, ability to work independently.Verbal and written fluency in Spanish a plus; or equivalent combination of education and experience.Your talent, skills and experience will be rewarded with a competitive compensation package.Universal Orlando Resort.Here you can.Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2024 Universal Studios. All rights reserved. EOE