Job summary
The Social Media Manager in the Kentucky State University (KSU) Land Grant Program (LGP) will provide leadership to the LGP Media and Communications group.The ideal candidate will have a proven track record in creating and implementing digital and social programs.This position will manage the social media marketing strategy for the top-level platforms and create and direct high-quality content.
Job seniority: entry level
Responsibilities
• Manage the social media marketing strategy for the top-level platforms, to communicate LGP and KSU research, Extension, and education information to stakeholders.• Work directly with KSU Marketing and Communications personnel and develop local, state, and national media initiatives.• Execute, document, and schedule organic social content that play to the audiences of each platform and utilize and portray the best of KSU.• Create and direct high-quality content in written and visual form, including photos, graphics, and videos.• Work with other communicators across campus to ensure all university social media channels are following best practices and working to grow their audiences.• Source user-generated content from alumni, professors, current students, and influencers for cross-promotional opportunities.• Serve as a member of the emergency communications team by identifying threats, sharing content developed by University Relations/Creative Services, monitoring sentiment, documenting posts, and reporting results.• Maintain university social media guidelines, as well as provide recommendations, training, and support on best practices for social media and digital engagement for campus communicators on an as needed basis.• Analyze and closely monitor social accounts, campaigns, and posts to determine efficacy, make real-time changes to improve reach and focus, and add to the long-term success of social media accounts.• Create, maintain, and regularly share detailed analytics of social platforms and progress toward goals.• Track trends and conduct competitive analysis of other university content and social media channels.• Perform other duties as assigned.
Requirements
• Bachelor's degree in Agricultural Communications, Communications, Public Relations, Journalism, Marketing, or related area.• One to three years related experience in social media management.• Strong interpersonal skills and the ability to work effectively with a wide range of constituencies within the university and industry setting.• Excellent oral and written communication skills.• Ability to work in a team setting and work independently with limited supervision.• Ability to lead a diverse, skilled communications team.• Ability to work under deadline.• Proficiency in computer software for desktop publishing including Adobe Creative Suite and others.• Valid driver's license.
Key Skills Needed
• Leadership• Digital and social program creation and implementation• Teamwork• Communication• Marketing• Written and visual content creation• Analytical skills• Social media analytics• Competitive analysis• Interpersonal skills
