Job Summary
We're looking for a Social Media Coordinator to join our team and drive our social media presence. In this role, you'll conceptualize and produce engaging image and video content for Instagram, Facebook, and TikTok, tailored to each platform's unique audience. You'll schedule and publish posts, collaborating closely with our marketing and video teams.
As our Social Media Coordinator, you'll monitor audience engagement, respond to inquiries and comments, and prepare regular reports on key data points. You'll analyze performance metrics to provide insights and act on those insights to improve results.
An ideal candidate has excellent storytelling skills, a strong understanding of audience targeting, a history of creating engaging social media posts, can thrive in a fluid environment, and knows a little bit about music gear. Experience with video and photography is a plus but not required. Join us and help shape the voice of our brand online!
This position reports to the CEO of the company. We will begin reviewing applications June 1. Responsibilities Conceptualize and produce engaging image and video content for social media channels, tailored to each platform's audience and best practices Schedule and publish social media posts, including shoppable posts, via our social scheduling platforms (Sprout) Collaborate closely with marketing, video, and other relevant teams/people to ensure social media content aligns with overall brand strategy and campaign objectives Monitor and respond to audience engagement and inquiries Prepare and present regular reports on all key data points from all social channels Regularly analyze social media performance metrics using Sprout and other analytics tools, providing insights and recommendations for improvement Stay up to date on social media trends and best practices for video content creation Required Experience/Attributes Proficiency in content creation and publishing across Instagram, Facebook, and TikTok Experience using social media management tools, specifically Sprout Experience with shoppable posts Excellent storytelling, visual composition, and post-production skills A strong understanding of audience targeting and engagement strategies Foundational knowledge of music gear, specifically guitars Top notch organization skills Strong communication skills, both written and verbal Ability to work in a fluid, dynamic environment and meet tight deadlines Social Media/Marketing experience within a retail business preferred but not required Video and photography experience would be nice but not required Additional Info and Benefits Full time position, M-Fri, based out of our store location Laptop and phone for creating and posting provided Salary based on experience Benefits include Medical insurance fully paid for by the company depending on the plan selected Dental, vision, and life insurance 401k after 6 months of employment with 2% match (must be 21 or older) Paid Time Off Up to 28 days after 5 years of employment Commuter Benefits - Pay for transit w/ pre-tax dollars Employee discount on music gear Casual dress code and office environment
