at Mitsubishi Chemical Group in Dover, Delaware, United States
Senior Specialist, Marketing Content Creation (1581) + Title:Senior Specialist, Marketing Content Creation
+ Group Company: Mitsubishi Chemical America
+ Location:Remote
+ Employment Type:Full time
Group Company:
+ Mitsubishi Chemical America
Mitsubishi Chemical America ( MCA ) , one of 4 regional headquarters established by parent company Mitsubishi Chemical Corporation, includes 20 group companies in North and South America. The formation of this regional headquarters on April 1, 2017 has provided the organization and infrastructure needed for us to realize synergies, within regions and globally, among the vast network of Mitsubishi Chemical companies. MCA and the group companies represent decades of knowledge and experience across numerous industrial and technological industries, with over 4,000 employees in 4 different countries.
The origin of Mitsubishi goes back to 1870, when the founder, Yataro Iwasaki, started a shipping firm with three aging steamships. Yataro's brother, son and nephew expanded the business into various fields during their respective terms as president and set the foundation of the Mitsubishi companies. After WWII , the original Mitsubishi organization was disbanded to become independent companies as they are today.
Job Purpose
The Marketing Content Creation Specialist is responsible for creating comprehensive and user-friendly marketing assets that support Mitsubishi Chemical Group's communication with its global audience and stakeholders. Deliverables include PowerPoint decks, case studies, social posts, Web pages, white papers, blogs, brochures, webinars, podcasts, etc. This role plays a pivotal part in ensuring that complex technical information is conveyed clearly and effectively on a global scale.
Principal Accountabilities
+ Create engaging and relevant content for a global audience across various channels such as social media, blogs, websites, email newsletters, and more.
+ Work closely with global cross-functional teams, global and regional marketing teams, subject matter experts, designers, developers, and other stakeholders to create cohesive campaigns and initiatives.
+ Organize and structure content to ensure clarity and ease of understanding for users from various cultural backgrounds.
+ Ensure technical accuracy, consistency, and adherence to SMBG brand guidelines and maintain a consistent brand voice and messaging across all channels.
+ Review and incorporate feedback from users, stakeholders, and quality assurance teams on a global scale.
+ Keep up to date with industry trends, competitor activities, and changes in algorithms or platform policies that may impact content strategy and performance.
+ Ensure that content is optimized for search engines to improve visibility and organic traffic. This may involve keyword research, on-page optimization, and staying updated on SEO best practices.
+ Seek feedback, analyze performance metrics, and experiment with new content formats or strategies to continuously improve content effectiveness and drive better results.
#LI-BT1 #LI- REMOTE
Knowledge / Skills / Experience
+ Bachelor's degree in the marketing or editorial field.
+ 4-6 years of experience in marketing content creation within an industrial or manufacturing industry is required.
+ Technical writing experience is required.
+ Experience working with Engineering departments is required.
+ Proficiency in documentation tools and software that can accommodate multiple languages.
+ Strong writing, editing, and proofreading skills, including experience with international language variations.
+ Ability to translate complex technical concepts into clear and concise language suitable for a global audience.
+ Familiarity with various regions' specialty materials and chemicals and cultural nuances.
Pay Transparency
+ The salary range for this position is $73,000 – $91,300. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting. + Competitive Benefits + Benefits begin on DAY 1! + Employee Assistance Programs + Curated Self-Paced Learning & Development Programs for all Employees Mitsubishi Chemical Group ( MCGC ) and any of our subsidiaries do not accept unsolicited resumes from individual recruiters or third-party agencies. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team. No placement fees will be paid to any firm unless specifically invited on the search by the MCGC Talent Acquisition team and such candidate was submitted to the MCGC Talent Acquisition Team via our Applicant Tracking System. EEO Statement
Mitsubishi Chemical Corporation values diversity in the workplace, is committed to a policy of equal employment opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally recognized protected basis under applicable law.
Applicants with disabilities may be entitled to a reasonable accommodation under the Americans with Disabilities Act and/or other applicable laws. If you require accommodation due to a disability at any time during the recruitment and/or assessment process, please contact Talent Acquisition.
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