Job Details
Job Location : Undisclosed
Salary Range : $75,000.00 - $85,000.00 Salary
Description
Senior Publicist
If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence, and prioritizes work-life harmony (yes, we have a 4-day work week), join us!
Who We Are
Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on people's lives and we're dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.
Position Summary
You will assist and work closely with the Associate Director of Publicity to create and execute high-impact publicity campaigns for our full list, which includes Self-Help, Personal Growth, Metaphysical, Health & Wellness, and Business topics.
You will act as a primary point of contact for authors and internal teams regarding their PR campaigns. This involves high levels of planning, coordination, communication, tracking, monitoring, problem solving, and adjusting execution as needed to achieve the best results for each individual campaign.
Responsibilities and Expertise
Develop and execute all aspects of a publicity campaign, including booking national and local media, coordinating, and managing author interviews
Primary point of contact for authors
Drives media campaigns in conjunction with book launches for books on health & wellness, business, self-help, diet, how-to, mind/body/spirit, and more.
Writes press materials including one sheets, pitch letters, interview questions and creates full press kits for campaigns
Maintains strong relationships with members of the press (broadcast, radio/podcasts, print/digital, trades, etc. with a particular emphasis on outlets that cover non-fiction), seeks out new media outlets and creative ways to publicize titles
Strategize effective media lists, pitches press, and coordinates interviews for publicity campaigns and book/media tours
Work closely with authors on all aspects of publicity, including briefing authors for interviews and accompanying authors to publicity engagements when necessary
Maintain publicity database and PR updates to internal teams
Collaborate and communicate regularly with key in-house departments, including Sales, Editorial, and Marketing to ensure awareness of current and future publicity campaigns
Keep Associate Director informed for all author communications and their related project and campaign status
Contribute to and strengthen Hay House's relationship with authors, including having a reputation for being highly supportive and effectively achieving results
Evaluate the success of each launch
Report analytics and revenue to the Associate Director upon project completion
Facilitate debrief meetings as needed
Complete author and campaign documentation and files, ensuring they can be referenced in the future
Make recommendations for future campaigns, including documentation
Skills, Knowledge & Abilities
Familiarity with the company's core content areas, and a strong interest in
and/or knowledge of current trends—particularly related to self-help, personal growth, health & wellness, etc.
Knowledge of the media, marketplace, and competition
Ability to manage and prioritize multiple projects in a fast-paced environment
Strong self-leadership skills, able to maintain performance while under challenge and stress, and work independently
Ability to build rapport, develop, and maintain strong relationships with both media and authors
Strong team player, able to negotiate and adjust workload or work process to meet the needs of the team
Exceptional interpersonal, written, and verbal communication skills with strong attention to detail
Ability to escort authors as needed, including the ability to travel domestically with authors when needed
Results-oriented and self-motivated
Technological proficiency with Microsoft Outlook, Excel, PowerPoint, Asana, and Slack
Familiarity with Cision
Education and/or Experience
Prior experience typically achieved through at least 5 years of publicity experience in professional public relations or book publishing.
Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor's degree in English, Communications, Journalism, or equivalent professional experience
Why Should You Apply?
Remote
Meaningful Work
4-Day Work Week
Great Benefits
Benefits
Comprehensive Medical, Dental, and Vision Insurance
PTO, Pay in Lieu of Time Off, and Shared Leave
9 Paid Holidays + Floating Holiday
Winter Break – 4 additional days off
401k Match – Up to 6%
Company paid Short-Term & Long-Term Disability
Company paid $50K Life/AD&D Insurance
Emergency Savings Account + Company Contribution
Flexible Spending
Health Savings Account
Gym Membership Discounts
Professional Development & Education Assistance
Employee Assistance Program (EAP) for you & family
Embracing Diversity & EEO
Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.
Additional Information
Hay House participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Qualifications
While this is a remote position, to be considered, candidates must reside in or willing to relocate to one of the following states: Arizona, California, Florida, Idaho, Kansas, Missouri, Montana, New Jersey, New Mexico, Nevada, New York, Oregon, North Carolina, South Dakota, Pennsylvania, Tennessee, Texas or Washington.
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