Job Opportunity: Product Marketing Manager
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Position Overview
Join our Telecom, Media, and Technology Industry Product & Solutions Marketing team and embark on a journey to support one of our fastest-growing sectors: Technology Service Providers. Collaborate with a skilled team of sales, product, and marketing professionals who are reshaping how Technology Providers deliver unparalleled experiences to their stakeholders. Together, we're redefining the standard for service excellence, integrating the needs of cost, productivity, and employee experience into every solution.
Role Summary
We're seeking a proactive and adaptable product marketer who's ready to challenge conventions and drive market-leading product offerings. As part of our esteemed product marketing team, you'll primarily focus on ServiceNow's Technology Providers products. Your responsibilities will include spearheading key elements of our Go-To-Market (GTM) strategy, supporting product releases and launches, crafting compelling sales enablement content, facilitating digital campaigns, events, and developing persona-driven solution messaging. This role reports to the Director of Product and Solution Marketing - TMT.
Key Responsibilities
Collaborate cross-functionally to develop impactful persona-based messaging, value propositions, and collateral highlighting the unique advantages of ServiceNow's Technology Provider products.
Coordinate and execute product releases and new launches, encompassing messaging and positioning, internal communications, and field/event marketing.
Work closely with sales, product management, and campaign teams to create comprehensive product marketing content aligned with our GTM strategy.
Develop various content formats, including customer presentations, case studies, videos, eBooks, infographics, and blog posts.
Assist in managing key conferences and events, overseeing speaker selection, content reviews, product demo guidance, messaging support, and event staff management.
Maintain and update website content to ensure the latest messaging is accurately represented.
Contribute to the development and delivery of sales training materials to enhance sales performance.
Act as a spokesperson for our innovative ServiceNow Technology Provider products and solutions.
Qualifications
To excel in this role, you should possess:
7+ years of experience in Product Marketing or equivalent.
Experience working with or selling to managed service providers or Cloud-native companies.
Proficiency in persona-based messaging and storytelling.
Strong people and project management skills, with the ability to collaborate effectively across teams and with external partners.
Excellent written and oral communication skills, with a talent for storytelling.
A proactive mindset, comfortable with embracing change and leveraging new opportunities.
A Bachelor's degree or equivalent experience.
Comfort with social media engagement and community participation.
Up to 25% travel may be required.
Additional Information
At our company, we champion diversity and inclusivity. We are an Equal Employment Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.
In our distributed work environment, flexibility and trust are our guiding principles. Learn more about our work personas: flexible, remote, and required-in-office.
If you need assistance or accommodation during the application process, please reach out to us at our email address.
For positions involving access to technical data subject to export control regulations, ServiceNow may need to obtain export licensing approval from the U.S. Government for certain individuals.
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Employment Type: Full-Time
Salary: $ 48,000.00 115,000.00 Per Year
