Job Description
Come join CVS Healths Marketing MORE (Marketing Operational Relationship Execution) team as Senior Analyst. The Senior Analyst will collaborate with business partners to focus on excellence in targeting/execution to unlock customer and category growth through increasing our Reach, improving our Relevance and investment through Rewards. Drive performance of our Loyalty and Personalization & Enterprise programs through best in class operations and leveraging our capabilities to the fullest.
You will have the ability to multi-task, be able to quickly transform data into actionable customer-centric insights and provide recommendations in an energizing environment. This position has a high focus on accuracy and on-time delivery of targeting, continuous collaboration with strategic partners and strong support for process innovation on how we execute and capture audience targeting within our campaigns.
Additional responsibilities of the Senior Analyst:
- Ability to work with a variety of business partners to transform high level business strategies into executable and scalable for multi-channel campaigns
- Present clearly and effectively to business partners and leadership findings and recommendations to improve the customer performance in a short timeframe
- Utilize various analyzing/statistical techniques to develop data driven customer insights and campaign deep dive analysis to maximize the incrementality, return on investment (ROI) response rates (engagement rates) on cross campaigns
- Manage business rules and campaign suppressions to ensure customer targeting quality to achieve business partners campaign objectives
- Execute analysis on structured/unstructured data to solve complex business problems and perform deep dive campaign analysis using advanced statistical techniques by leveraging statistical tools like Teradata, SAS, R and Python
- Identify business process improvement opportunities and work with the team to bridge the gap
- Have a strong understanding of financial and strategic measurement to ensure all needed KPIs in new and existing campaigns can be measured and reported to the business
Pay Range
The typical pay range for this role is:
Minimum: 43,700
Maximum: 97,400
Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls.
The actual salary offer will take into account a wide range of factors, including location.
Required Qualifications
- 2+ years of analytical experience using SQL or related data query systems, such as Teradata, R or Python, used for extraction and manipulation of data
COVID Requirements
COVID-19 Vaccination Requirement
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
Preferred Qualifications
- Experience in building analytical queries and communicate segmentation output to management & key stakeholders effectively and succinctly
Education
- Bachelors degree or equivalent work experience required
Business Overview
Bring your heart to CVS Health
Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day.
CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Apply
#J-18808-Ljbffr
