Invite a friend Job DescriptionDEMDACO is a gift and home décor company based in Leawood, KS. We strive to 'lift the spirit' with our customers, consumers and colleagues. ' Products are curated through this filter then carefully reproduced by skilled craftspeople around the world. Under the DEMDACO brand, our product categories include Gifts, Home Décor, Entertaining, Fashion, Baby and Willow Tree. For more than 25 years, DEMDACO has strived to 'Lift the Spirit' in times of celebration, when comfort is needed, or just to put a smile on someone's face.
We believe that business in not merely a financial endeavor, but first-and-foremost, a human endeavor. This philosophy guides our business decisions and informs how the company interacts with colleagues and customers and it leads our efforts in creating a dynamic workplace. To learn more, please visit https://www.demdaco.com
Briefly describe the position responsibilities:
We are seeking a highly skilled and experienced Senior Marketing Manager to join our dynamic team. As a Senior Marketing Manager, you will play a pivotal role in developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and revenue growth across B2B (www.demdacoretailers.com) and B2C (www.demdaco.com & www.willowtree.com) sales channels, such as direct mail, trade submissions, public relations, email, social media and SEM advertising. They will work alongside the ecommerce and creative services teams to devise persuasive campaigns that deliver the DEMDACO brand and product stories to our retailers and consumers. The Senior Marketing Manager is a highly motivated, analytical individual with experience and a passion for reaching current and future customers to grow brand awareness and loyalty in a profitable manner.
In order to be considered a candidate for this position, you must submit your resume/application and complete the Culture Index Survey below:
https://www.cultureindex.com/c/9671A7
Essential Duties and Responsibilities include the following: (additional duties may be assigned)
Develop and implement strategic marketing plans to achieve company objectives, with a focus on both digital and print media channels for B2B and B2C.Oversee the creation and execution of multi-channel marketing campaigns, including email/SMS marketing, social media, print advertisements, and direct mail.Manage the company's marketing presence, including email, SEM strategies, social media platforms, and promotional campaigns.Collaborate with cross-functional teams to develop compelling marketing collateral, including brochures, postcards, catalogs and coordinating digital creative.Analyze marketing data and metrics to track campaign performance, identify trends, and optimize marketing strategies for maximum ROI and customer retention.Stay abreast of industry trends and best practices in digital and print media marketing and make recommendations for continuous improvement.Lead and mentor a team of marketing professionals, providing guidance, feedback, and support to foster their professional development and success.Collaborate with internal partners and external agencies to drive growthCreate marketing briefs that guide creative developmentExecute against market research targeting specific consumer, advertising, and competitive trendsBrainstorm new and creative growth strategiesImplement testing and leverage data to find opportunities, make timely optimizations and recommendations for future programsMeasure and report on performance and assess against goals (ROAS, CAC, CLTV and channel KPI's) Experience and SkillsQualifications: Bachelor's degree in marketing, Communications, or a related field; MBA preferred.Minimum of 7 years of experience in marketing, with a focus on digital and print media.Experience with wholesale marketing (B2B) and consumer marketing (B2C) strategy and execution.Proven track record of developing and executing successful marketing campaigns across multiple channels.Strong understanding of digital marketing tactics, including A/B testing across SEO, PPC, email/SMS marketing, and social media advertising.Proficiency in marketing analytics tools and platforms, such as Google Analytics, Google Ads, ESP systems (Bloomreach), Meta, TikTok, Hootsuite.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Strong leadership abilities, with experience managing and mentoring a team of marketing professionals.Creative thinking and problem-solving skills, with a keen eye for detail and a passion for innovation.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Supervisory Responsibilities: Yes Job BenefitsBenefits: Medical, Dental and Vision PlanAnnual contribution to your Health Savings Account. Company paid short-term and long-term disability.Company provided $100,000 Basic Life Insurance Policy.401(k) with company match.Time off includes PTO, Sick Leave, Jury Duty, Bereavement, and 5 Lift the Spirit Days to give back to your community.Annual Community Giving Day.Generous product discounts. Work Environment: Hybrid – remote and in-officeThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually quietPhysical Demands: Occasional site visits to warehouseSome lifting of 50 lbs. or less may be required from time to time
