Senior Creative Strategist

Large start-up company is seeking a Senior Creative Strategist to join our team.As our creative lead, he will own the production of content for use in advertising and on the site.**If you want to**:Shape a fast-growing company - and scale it to $100mm+.Drive results with a group of passionate, smart & hardworking fun people.Work in an environment without politics, busy work, or corporate chicanery.Participate meaningfully in our growth with an excellent compensation package that is clearly defined via our compensation philosophy.Then you have come to the right place.**Key Objectives**:Build, manage and coach our in-house creative team in order to produce the creative assets our marketing team needs on an ongoing basis.Find third-party creative agencies and creatives as needed. Structure relevant contracts and hold them accountable to performance targets.Drive measurable improvements in core advertising metrics across digital channels with improved creatives.Use data gleaned from sources like Rockerbox, Google Analytics, Meta Ads, YouTube ads, etc to optimize performance across our creatives.Work with our marketing team to come up with new creative concepts and ideas.Help our executive team allocate resources and capital during our quarterly and annual offsites.**Requirements**:In person at our facilities in Monterrey, MX.Fluency in English and Spanish.Experience with performance creatives or creatives for DTC/ecommerce specifically is a big plus.You are intimately familiar with the tactical side of producing great creative across a variety of mediums. This means you understand what it takes to produce great photography for ecommerce catalogues, performance creatives for paid media on YouTube, and more.A deep understanding of how to interpret the performance of digital advertising. You already know what phrases like Thumbstop, CTR, CVR and CPC mean.Experience in managing and building high performance teams.