Job summary
Senior Corporate Director of eCommerce and Digital MarketingLocation: Philadelphia, PA (Logan Square area)Opportunity: Senior Corporate Director of eCommerce & Digital Marketing - Branded Portfolio
Job seniority: mid-to-senior level
Responsibilities
• Support eCommerce and online marketing needs of the portfolio• Maximize production from online channels to achieve company revenue objectives• Lead strategic direction of eCommerce and digital marketing initiatives• Implement SEO, SEM, paid search, display advertising, OTA marketing, B2B online sales tools, special offers and promotions, traditional marketing, and online reputation management• Lead and execute all eCommerce activities and digital marketing strategies• Work closely with eCommerce direct reports, Agency Partners, Regional Vice President of Operation, Director of Sales, Director of Revenue Management, and General Manager• Manage team of eCommerce associates• Oversee and lead relationships with brand-level eCommerce personnel, digital marketing agencies, and third-party software partnerships• Drive overall digital marketing strategies including SEO, SEM, and social presence• Maximize online revenue and profitability through ongoing and annual electronic distribution strategy and planning• Analyze and distribute monthly eCommerce performance data• Manage eCommerce and Digital Marketing budgets• Oversee content generation tactics, distribution, and archiving• Manage hotel listings and content on online travel agency websites• Oversee and manage social media program, services, and engagement• Direct and maintain email marketing strategy• Align hotel-specific branding with branding guidelines and standards• Lead and assist in the digital project life cycle• Support Sales and Revenue Departments regarding marketing and electronic media• Communicate and provide training to direct reports, property leaders, and stakeholders• Stay updated on industry trends and maintain network of industry players• Follow sustainability guidelines and practices related to EarthView program• Perform other duties as requested by management
Requirements
• 6+ years of digital marketing or eCommerce experience in the hospitality industry• 6+ years of experience in analyzing and reporting web traffic and eCommerce sales metrics• Strategic understanding of website and eCommerce production and performance• Strategic understanding of Hospitality Commercial Services• Advanced knowledge of online booking engines and reservations systems merchandising and functionality• Bachelor's Degree in Hospitality or Hospitality Marketing preferred• Enterprise experience in managing highly functional team with multiple properties and/or owners• Strong understanding of traditional and online marketing, content management, and web analytics• Previous experience with major hotel brands such as Marriott, Hilton, Hyatt, and IHG• HHM Benefits and Perks
Key Skills Needed
• SEO• SEM• Online marketing• Digital marketing• Brand-level eCommerce management• Content generation• Social media management• Email marketing• Project management• Sales and marketing support
Benefits
• Medical, Dental and Vision Health Insurance• Paid Time Off• 401k Company Match• Free Basic Life Insurance• Travel Discounts• Commuter Transit and Commuter Parking Benefits• Quarterly Bonuses and Incentives• Employee Assistance and Wellness Program• Educational/Professional Development• Technology Reimbursements
