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The Customer Experiences organization in Corporate Marketing is looking for a Senior Copywriter to help create digital content across the entire customer journey, from awareness and perception to try, buy, adoption, and consumption. We write, re-write, and edit core content for digital experiences, including web, e-mail, and other digital assets.
Our team believes in connecting with customers at scale, supporting them at each stage of the customer journey, from early awareness and consideration, through onboarding and post purchase engagement. You will be in the middle of it all, executing against content strategies that are rooted in fact-based customer journeys, writing compelling content that delivers what customers need to make their purchasing decisions.
As a Senior Copywriter, in addition to writing, you will help nurture a growing team of writers, relying on both your functional expertise and your ability to advocate for content excellence to build close relationships with colleagues, partners, and stakeholders. You'll work closely with the Content Strategy and SEO teams to help translate strategies into core digital content. You will help build the agile processes required to deliver great content at massive scale, while also upholding customer-centricity and quality over quantity.
Responsibilities include: Contribute to a collaborative team environment where everyone is empowered to do their best work and where professional growth and development are encouraged. Writing. You can write production-ready content without significant editing. You relentlessly cut through the jargon and write like a human, not a robot. You're also an advocate for style but recognize when a guideline is a guideline and not a rule. More writing, across a breadth of content types. From headlines that pop, subject lines that grab attention, web copy that inspires action, to SEO articles and e-books that educate – you can go from short-form to long-form and everything in between with ease. Helping develop the content development processes that enable the team to create top-notch copy in a fast-paced environment. Moreso, our content development processes don't just work for us, but they work for everyone that engages with our team. Customer advocacy. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions. Using data and market insights for decision making including content optimization and new concept development. All of your copy decisions should be rooted in both quantitative and qualitative data—and you know when to use which. Understanding of the generative AI landscape and using AI responsibly in copywriting to unlock breakthrough scale. Basic qualifications: 6+ years of writing experience and demonstrated track record driving business impact through content. 6+ years of digital marketing experience and well-versed in best practices, including familiarity with customer journey mapping. Strong customer centric mindset and demonstrated ability to put the customer first. Preferred qualifications Clear and persuasive communication skills, both written and verbal. Recognized as a self-starter with a bias for action. Creative problem-solving skills, and a growth mindset approach Deep understanding of content disciplines, including SEO, content strategy, user testing, and execution. Experience with commercial technology sales processes. ?
Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: .
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99,000-216,000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits .
Requisition ID: 395751 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
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