AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Job Description The Senior Campaign Operations Specialist is part of the AbbVie Digital Lab and will be responsible for the day-to-day management, oversight and optimization of our Patient Services 1:1 marketing programs reporting to the Associate Director, Campaign Operations.
Responsibilities include: · Responsible for day-to-day management and oversight of highly complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand CRM programs.
· Learn the business for the respective therapeutic areas/brands
· Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
· Responsible for leading and managing junior team members' day to day work and performing QA of their programs.
· Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team.
· Develop and maintain project documents, timelines, proofing checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
· Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
· Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.
· Prepare and conduct quarterly campaign audits and campaign performance SLAs
· Lead and resolve any issues or concerns, the team has with cross functional and agency partners. Identify issues, identify root cause, and recommend corrective action where necessary
· Monitor campaign performance and proactively provide recommendations to drive an increase in engagement.
· Own and manage the CRM planning process with brands, internal cross functional teams, and their respective agency partners. Conduct check-ins with each team to track actual campaign activity and manage resources accordingly.
· Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendation to Associate Director on how to apply at AbbVie
· Prepares well-organized, clear, and concise communications and sets clear expectations. Conducts quarterly business reviews with brand and omnichannel leaders
· Strategically partner with Marketing team and manage overall portfolio demand and prioritization while driving campaign execution and overall platform operations.
Key AbbVie Leadership Competencies: Positive "all for one" approach to team deliverables and priorities. B uilds strong relationships to enable higher performance. Learns, fast, grasps the "essence" and can change course quickly where indicated. Raises the bar and is never satisfied with the status quo. Creates a learning environment and open to suggestions. Embraces the ideas of others, nurtures innovation and manages innovation to reality.
Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Qualifications · Bachelor's Degree in Business or Marketing or equivalent experience
· 5-8 years of experience of Database Marketing, CRM, BSA, Email, Digital, Direct Mail, 1:1 marketing experience
· Minimum of 5 years of hands-on work experience in client service, account or response management discipline
· Minimum of 1 years working on Salesforce Marketing Cloud programs
· Must have expert level understanding of managing requirements gathering for omnichannel marketing campaign processes; channels including, email, SMS, web, social, direct mail, and paid media.
· Digital marketing or interactive agency experience is a plus
· Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates
· Track record of working across an organization to get things done
· Excellent written, verbal, and interpersonal communication skills to work effectively with all levels of management, teams, and vendors including the ability to communicate with both business and technical individuals effectively
· Analytical ability to identify optimization opportunities and resolve/clarify program related issues
· Enthusiastic, solution-oriented attitude in accepting work/new challenges
· Exceptional knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook
· Ability to work independently without day-to-day supervision.
Additional Information AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
