Senior Brand Manager, DTC Marketing Job Description Senior Brand Manager – DTC Marketing You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.
The reusable period and bladder leak underwear category is at a tipping point, and you have the opportunity to accelerate mass adoption of this category. Kimberly-Clark is seeking an exceptional Direct to Consumer (DTC) Marketing leader to transform the Thinx® brand into an omnichannel business. This role will be responsible for developing and executing DTC marketing & media plans for both online & offline channels and will collaborate extensively with cross functional Sales, Brand, Retail marketing and Agency partners. This role reports directly to the Marketing Director with two direct reports running growth marketing and customer retention strategies.
In this role, you will:
Accelerate the growth of Thinx® DTC business through development and execution of go-to-market strategy including the expansion of mainline products on DTC and in collaboration with the retail expansion team.
Oversee execution of a $20+MM omnichannel media plan to accelerate the growth of the brand across sales channels (DTC + mass retail). Partner across functions to understand sales channel specific needs.
In partnership with the Brand GM and Marketing Director, lead the development and execution of DTC Marketing plans across multiple channels, including digital product content, digital media and lifecycle/retention channels.
Build strategic relationships and act as Marketing liaison to brand and digital product team, understand priorities, process & requirements, and share thought leadership.
Continually assess the performance of DTC channels and across agency partners to ensure the performance of media channels and supporting marketing initiatives are delivering against the revenue goals and driving continuous improvement.
Collaborate with Data Science and Agency Partners to leverage analytic models (MTA/MMM), dashboards, and structured tests for optimizing media plans.
Partner with Insights to identify barriers and opportunities to enhance the consumer journey, on-site messaging, optimization conversion.
Improve customer LTV, with specific focus on growth of AOV and repeat rates.
Location : This role can sit remotely anywhere in the USA.
About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform – so there's your open door of opportunity. It's all here for you at Kimberly-Clark.
Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Bachelor's degree in business/marketing. Masters/ MBA with concentration in Marketing degree preferred.
10+ years of work experience in brand management, performance marketing and/or media agency; preferably 3+ years' experience managing or consulting on DTC or eCommerce-first business.
Entrepreneurial spirit that can navigate ambiguity, and a passion to win.
Experience building strong growth marketing campaigns that ensure both topline sales and profitability growth.
In depth experience buying and optimizing campaigns within platforms like Streaming TV, Meta, Google Search & Shopping, and Tik Tok.
Proven ability to manage cross functional projects from end-to-end and thrive in a collaborative setting.
Data driven with ability to synthesize data and qualitative inputs into clear, concise executive-level presentations.
Strong understanding of creative effectiveness and can ensure assets deliver on the brand goals.
Ability to manage both acquisition and retention channels; including email and SMS.
Proven experiences with CDP (e.g., Simon Data), Sendgrid, or similar martech stack and familiarity with compliance (CAN SPAM, GDPR, TCPA) and channel best practices.
Exceptional communication skills, both internally and externally facing, and attention to detail
Total Benefits For a complete overview, see .
Hybrid Work Arrangements: You're looking to make a difference. When and where it works best for you. And at Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website .
And finally, the fine print…. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. Total rewards at Kimberly-Clark includes pay and a full package of benefits that can be tailored to individual needs. The anticipated pay range for this job has a range of $158,000-$194,000 in addition to bonus potential. Individual pay levels will be based on multiple factors including, but are not limited to, location, role, skill set, and level of experience. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark's applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark's sole discretion. Primary Location USA-REMOTE Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time
