Search Engine Marketing Specialist

Job summary
Search Engine Marketing Specialist focused on Google Ads, Bing Ads, Social Ads, and organic optimization efforts.
Job seniority: associate level
Responsibilities
• Create, Monitor, and Update Google Ads, Bing, and Facebook/Instagram Ads.• Produce the daily Search and Social reporting.• Create organic and paid social media posts.• Measure and test which social media posts generate the most engagement.• Create daily work summaries.• Create metric and KPI-based reporting.• Research additional lead generation companies.• Monitor and manage budgets.• Conduct Ad and social media ad experiments.• Work with SEM vendor and internal teams to move campaigns in-house, including Google Analytics and Tag Manager.• Understanding of SEO and how to optimize websites.
Requirements
• Bachelor's degree in marketing or related field.• 3 years' experience in Google Ads, Bing Ads.• Excellent attention to detail with the ability to work independently.• Outstanding communication and interpersonal skills.• Working knowledge of Google Analytics, Google Ads, and Tag Manager (certification a plus).• Ability to troubleshoot and find resolutions.• Working knowledge of Bing Ads.• Working knowledge of Facebook Ads.
Key Skills Needed
• Google Ads• Analytics• Tag Manager• Google Ads Editor• Bing Ads• Google Docs, Slides & Sheets• Social Media platforms & tools• Microsoft Office