When you join Verizon
Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.
What you'll be doing...
The Verizon Value Organization, consisting of nine prepaid wireless brands, is looking for a highly skilled and creative Product Marketing Manager to join the Loyalty & Growth Team of Base Management.
In this role, the ideal candidate will be responsible for partnering with the Brand Teams, Base Management, Operations and our platform partners to manage the brand's loyalty programs and initiatives; including but not limited to securing best in class member benefits, managing vendors, obtaining third party promotions and sponsorships, overseeing the platform vendor relationship, marketing the programs to our customers and manage the roadmap for enhancements of products and value proposition. This includes rigorous analysis of performance and close collaboration with the key stakeholders listed above to create solutions that will positively impact KPIs (e.g. Net Adds, Service Revenue, Churn, Cost of Acquisition/Retention, Lifetime Value, Utilization, etc.). You will own business cases for proposed ideas, working closely with Finance to create multi-year P&Ls and shepherd proposals through the Value Commercial Committee process. This role requires excellent analytical skills, influencing without authority, high-caliber communication skills and strong business acumen. In addition, this person will be creating and testing strategies to further leverage the Loyalty Programs to expand into new customer acquisition, program integration with key retailers, Dealer Rewards Programs and community ecosystem development.
Analyzing business performance, specific to new member acquisition, member retention and member NPS; leveraging multiple databases and data sources to gather necessary insights.
Owning all reporting and analysis for all executions, developing scorecards as part of the approval process.
Expanding programs and increasing engagement. Driving new customer and new enrollment via acquisition and activation journeys.
Leading with a P&L-owner's perspective in translating ideas/concepts to programs with high probability of achieving desired results against top KPIs.
Developing new processes and capabilities for how assumptions and inputs into business cases are created, partnering with Market Insights, platform partners and other subject matter experts.
Partnering with Finance to efficiently and effectively advance concepts to fully vetted business cases ready for review with executive leadership and approval through Value Commercial Committee.
Ensuring successful execution with platform and communication partners.
Elevating lifecycle marketing efforts to new levels, through enhanced segmentation and trigger-based communication testing and strategies.
Exploring monetization opportunities & sponsorships - sourcing and negotiation of partnerships.
What we're looking for...
You'll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Willingness to travel up to approximately 25% of the time.
Even better if you have one or more of the following:
MBA with Concentrations in Marketing and/or Finance.
Experience in leading cross-functional teams in a matrix environment.
Experience in presenting to executive audiences.
8 or more years of relevant experience.
Strong strategy development skills.
Ability to read, analyze, and interpret reports, and market research.
Strong communication skills.
Ability to influence and lead a team.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to work across teams and functions with good interpersonal skills.
Ability to implement strategies and plans.
Ability to creatively solve problems.
Ability to penetrate complex processes and organizations.
Must be a self-starter.
Experience in business plan development, product management, event analysis or FP&A with consumer products.
Experience "telling a story" with data.
Technical skills with digital platforms and tools
Experience in working with suppliers/vendors.
Experience in CPG, consumer telecom or consumer electronics.
Strong data analytical skills across databases / platforms.
Experience in managing a P&L.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.
Where you'll be working
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
Scheduled Weekly Hours
40
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $131,000.00 and $243,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
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