Product Marketing Manager

We are looking for a Product Marketing Manager to define and execute the strategic GTM direction for our US Government audiences. As a Product Marketing Manager, you'll use your blend of strategic mindset, technology expertise, and product marketing savvy to help us position our products, drive campaigns and influence our product roadmap for our US Government customers. You'll use your egoless communication and work cross-functionally to define strategies, create compelling content, and position Everlaw as the technology partner to discover truth and promote justice. 
At Everlaw, our mission is to promote justice by illuminating truth. Our company culture is open and vibrant and we're committed to the professional growth of our team members, offering an annual learning and development stipend and regular check-ins with managers regarding career goals. If you're looking for a place that values passion, integrity, thinking big, and a desire to learn, we'd love to hear from you! Think you're missing some of the skills and are hesitant to apply? We do not believe in the 'perfect' candidate and encourage you to apply if you feel you can bring value to our team. 
This is a full-time, exempt, on-site position located in Oakland, California.
Getting startedWe want you to feel like part of the team early on! Our onboarding process will integrate you into the company with informative sessions on our product, policies, processes, and team structure and goals. And you'll spend meaningful time getting to know your direct reports and discover what excites and challenges them.
We're excited for you to learn, grow, and contribute right away! We trust that you'll bring experience and knowledge that will uplift and uplevel the team, but we don't expect you to know everything on Day 1.
In your role, you'll...Develop deep understanding of Everlaw's government agency audiences and customers through research and engage with users and prospects regularly; build compelling buyer personas to shape all marketing and sales messaging.
Collaborate cross-functionally with sales, solution architecture, customer success and product to build and evangelize relevant messaging, positioning and go-to-market strategies to drive awareness, pipeline and revenue growth.
Create effective marketing collateral (e.g. webinars, blogs, whitepapers) and sales enablement assets (e.g pitch decks, cheat sheets, demo scripts) to support go-to-market efforts.
Act as business partner to and collaborate with the product team to develop business value messaging of technical capabilities of the Everlaw platform with a focus on government markets.
Develop and execute launch plans for new product features or initiatives, working closely with marketing, product, and sales.
Coordinate customer and competitive research—both qualitative and quantitative—to better understand our users and competitive landscape, and then turn those results into actionable insights for the government segment.
Drive awareness, consideration and understanding of new capabilities through omni-channel campaigns (both organic and paid), from strategy to execution.
Partner with the marketing team to support marketing objectives, including showcasing our products at events and via content creation and influencer activations.
Be an active and contributing member of the marketing team's creative think tank.
About youAt least 5 years of professional experience in product marketing, customer success, and/or other marketing roles, or at least 3 years of management consulting experience working with government agencies.
You are customer-centric. You have a proven product marketing track record and you are passionate about technology and articulating how technology can accomplish their goals. 
You are a storyteller. You have excellent communication skills, both for internal audiences and customer-facing messaging.
You have an uncanny ability to influence without direct authority. You enjoy collaborating cross-functional with the product, engineering and sales teams.
You have strong analytical skills with demonstrated capabilities interpreting data/qualitative research and distilling into actionable key takeaways.
You are comfortable in a fast-paced environment. You enjoy prioritizing your work and driving to meet tight deadlines. You are a positive self-starter who loves to build programs from scratch, and willing to roll-up your sleeves and get things done!
You are authorized to work in the United States. Please note that currently, Everlaw is not sponsoring employment visas.
BenefitsThe expected salary range for this role is between $130,000 - $165,000. The final offered salary will be dependent upon many factors including the candidate's experience and skills. The base pay range is subject to change in the future.
Equity program
401(k) retirement plan with company matching
Health, dental, and vision
Flexible Spending Accounts for health and dependent care expenses
Paid parental leave and approximately 10 days (80 hours) per year of sick leave
Seventeen paid vacation days plus 11 federal holidays
Membership toModern Healthto help employees prioritize mental health and wellness
Annual allocation for Learning & Development opportunities and applicable professional membership dues
Company-sponsored life and disability insurance
Find out more about our Benefits and Perks
PerksWork in our downtown, BART-accessible Oakland office
Flexible work-from-home days on Tuesdays and Fridays
Monthly home internet reimbursement
Select your preference of hardware (Mac or PC) and customize your desk setup
Enjoy daily catered lunches along with a wide variety of snacks and beverages in the office
Bond over company-wide out-of-the-box events and fun activities with your team
Time off for company-sponsored volunteer events and 4 paid hours per quarter to volunteer at a charitable organization of your choice
Take advantage of learning and career development opportunities 
Ranked #9 on Glassdoor's Best Places to Work 2023for US small and medium companies
One of Wealthfront's 2021 Career Launching Companiesand ranked #2 on the "2022 Bay Area Best Places to Work" list by the San Francisco Business Times and the Silicon Valley Business Journal
One of Fast Company's World's Most Innovative Companies for 2022and proud contributor of free ediscovery resources to benefit the greater good through "Everlaw for Good"
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Pursue Truth While Finding Yours At Everlaw, we are deeply invested in pursuing the truth, for our clients and for our employees. We know that when you're empowered to pursue your passions, it is reflected in the work.That's why we're committed to the professional growth of all our team members, offering an annual learning and development stipend and regular career check-ins with managers. If you're looking for a place that values passion, integrity, and a desire to learn, we'd love to hear from you! 
We help law firms, government agencies, and corporations sift through millions of documents of evidence in big lawsuits and investigations to find the proverbial smoking gun (or needle in the haystack -- pick your metaphor). It's a multi-billion dollar space typically dominated by service-oriented vendors, and we're coming at it with cutting-edge technology and elegant design. It's working, and we've been growing very rapidly: we host hundreds of terabytes of data and work with all 50 state Attorneys General and hundreds of law firms on some of the most high-profile cases litigated today. 
Everlaw is an equal opportunity employer. We pride ourselves on having a diverse workforce and we do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We respect the gender, gender identity and gender expression of our applicants and employees, and we honor requests for pronouns. It is our policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity, including the California Equal Pay Act.  Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Everlaw requires all of its employees to be fully vaccinated for COVID-19, unless a medical or religious exemption applies.  If you are hired, we will require you to prove that you have received the COVID-19 vaccine, unless you have received a medical or religious exemption. We collect and process the personal information you provided along with your job application in accordance with our Applicants Privacy Notice and Notice at Collection.