Anaplan is seeking aProduct Marketing Managerbased in London, UK, to join our Marketing organization.
As a part of the global Product, Industry, and Solutions Marketing team, this role will work closely with stakeholders across our Product, Marketing, and Sales organizations to tell the story of our Platform and develop and execute a product-specific marketing strategy.
Your Impact:
As Product Marketing Manager, you will
Grow our business by bringing new products and features to market through timely, compelling launch strategies while crafting clear positioning and messaging that resonates with our target audience.
Understand the product's capabilities and value proposition to different stakeholders in the buying process.
Work cross-functionally with the product, enablement, customer success, sales, presales, and marketing teams to successfully launch your products.
Build scalable internal and external facing content for the products you own, and work with the campaigns team to drive demand and pipeline.
Develop internal sales enablement content and training sessions, ensuring relevant stakeholders understand product functionality and how to position existing customers and prospects.
Ensure successful product release & launch communications and refine our ongoing marketing strategies and execution.
Research competitive products and ensure internal stakeholders have the appropriate training and content to position Anaplan against the competition effectively.
Represent Anaplan in external events and build appropriate content to demonstrate thought leadership and showcase customer value.
Your Qualifications:
Experienced in product or solution marketing
Bachelor's degree from an accredited college or university
Experience working with B2B marketing, sales enablement, and cross-functional teams
Strong cross-functional collaboration and ability to influence without authority
Experience developing marketing content to target key audience members and drive pipeline for your products
Experience marketing AI products
Deep technical product understanding and experience in launching enterprise products and platform features
Self-motivated and doesn't wait for prescriptive direction; capable of working in a fast-paced, dynamic environment
Excellent command of English, both written and verbal
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