Job Title:
Product Marketing Lead
Are you looking to leverage your talent and unleash your potential as a premier product marketing leader? Come join a growing dynamic marketing team at the center of Concentrix efforts to empower digital customer experiences with the latest customer interaction technologies.
Concentrix is looking for a B2B product marketing professional to join our marketing team supporting explosive growth of our data and analytics business. This position demands strong product and content marketing expertise combined with a desire to drive the sales pipeline to meet our aggressive growth targets. Role will report to Sr. Director of Product Marketing.
Key Responsibilities: + Lead global product marketing efforts from strategy to execution for data and analytics solutions
+ Strategic planning including client segment selection, demand generation resourcing, sales enablement and market penetration plans, and related product positioning
+ Drive market expansion and revenue growth by developing marketing strategies to support sales efforts across the sales cycle
+ Build an amazing, distinctive brand position and build awareness for Concentrix technologies and expertise through all relevant channels
+ Oversee all aspects of assigned products and services including branding, advertising, content, events, collateral, analyst and market research, and website
+ Work with digital and demand generation experts to build and execute high impact account-based marketing campaigns and content strategies
+ Arm the sales team with the tools and materials needed to win clients across verticals
Qualifications and Experience: + Creative thinker with interest in learning and adopting new marketing strategies and tactics
+ 4+ years' experience in data and analytics technologies preferred
+ Bachelor's degree in related field, MBA preferred
+ Experience in product launches and orchestrating B2B multi-channel strategies
+ Strong presentation and communication skills
+ Familiar with Marketo and Salesforce demand generation tools preferred
+ Advanced skills in MS Office and visual design tools preferred
Location:
USA , AK, Work-at-Home
Language Requirements:
Time Type:
Full time
Physical & Mental Requirements: While performing the duties of this job, the employee is regularly required to operate a computer, keyboard, telephone, headset, and other office equipment. Work is generally sedentary in nature.
If you are a California resident, by submitting your information, you acknowledge that you have read and have access to the Job Applicant Privacy Notice for California Residents ( Concentrix is an Equal Opportunity/Affirmative Action Employer including Disabled/Vets.
For more information regarding your EEO rights as an applicant, please visit the following websites:
-English ( EEOC KnowYourRights6.12.pdf)
-Spanish ( EEOC KnowYourRightsSp6.12.pdf)
To request a reasonable accommodation please click here ( .
If you wish to review the Affirmative Action Plan, please click here ( .
