Job summary
Performance and Product Marketing Junior SpecialistLocation: Eden Prairie, MNOptum is a global organization that delivers care, aided by technology to help millions of people live healthier lives.
Job seniority: entry level
Responsibilities
• Support the project management of product marketing and positioning initiatives, comprehensive lead generation/customer acquisition campaigns across multiple channels, and lifecycle marketing programs.• Maintain an accurate customer journey flow by tracking all current assets in market and own the file organization and maintenance of key assets like completed creative deliverables, strategy documents, sales playbooks, etc.• Lead the intake process for ad hoc requests from cross-functional business stakeholders.• Shepherd marketing materials for legal and compliance review from submission to approval.• Manipulate XLS files to properly format customer lists according to third party platform requirements.• Provide relevant resources to internal and external creative teams as they create highly effective ad assets customized for various segments.• Collaborate with the execution and reporting teams to ensure campaigns are executed correctly and on time.• Maintain day-to-day project management relationships, content planners, and calendars.• Demonstrate curiosity around innovative performance and product marketing tactics and channels by staying current on latest tools, trends, best practices, technologies, competitive insights, and CAN-SPAM laws.• Other duties as determined by supervisor.
Requirements
• Bachelor's Degree (or higher) OR 4+ years of progressive project management experience in a marketing environment.• 1+ years experience of progressive project management in a marketing environment.• 1+ years experience of supporting the execution of digital marketing campaigns.• 1+ years of experience organizing complex projects.• 1+ years of experience delivering high-pressure projects on time.
Key Skills Needed
• Innate curiosity and drive to learn more about marketing strategy, tactics, and tools.• Exceptional listening, verbal, and written communication skills with the ability to quickly distill and disseminate key points.• Outstanding relationship-building and interpersonal skills; Must be able to build relationships across functions and levels with demonstrated ability to solve problems and work effectively in a team environment.• A motivated, process-oriented self-starter with a high level of efficient time-management, and attention to detail.• Demonstrated ability to work in a fast-paced environment with flexibility to accommodate demanding project schedules.
