OverviewAt Verkada, we're known to push traditional boundaries and our B2B marketing efforts are no exception. As a Product Lead, you'll be in charge of crafting Go-To-Market strategy and growth-hack campaigns that drive revenue growth for each new product line until it "graduates" ($100M+ in annual sales).This is the perfect opportunity to have full ownership over the most impactful segment in marketing, which dictates Verkada's long-term future growth as a multi-product company. Your job will be to identify key growth levers to scale your new product's growth, hone in on a product growth strategy, and then drive campaigns to execute on that strategy. You will effectively be building a startup within a startup. Your role will be to unlock growth via out-of-the-box experiments and campaigns, with dedicated sales and engineering resources you can tap into to scale your strategy, and the new product's growth. Once your product reaches $100M ARR, it graduates from New Products into a fully operationalized business unit built off the foundations you established, and you're off to the next product!We hope to hire someone with the brainpower and experience needed to immediately contribute to pipeline generation of our new product lines while becoming a cross-functional leader in the company.ResponsibilitiesFounder-like ownership of all things Go-To-Market for your product. Consider yourself the product's Chief Growth Officer, responsible for unlocking and driving your new product's growth. Work alongside Verkada's Director of New Products, Product Management, Sales, and Marketing teams. Develop and execute new out-of-the-box experiments to deliver, target, and run marketing campaigns that drive direct revenue impact.Conceptualize and test new experimental campaigns that can help drive revenue at higher efficiency as we scaleEngage with a fast-growing sales team to ensure your growth efforts convert into real opportunities down the funnelAnalyze and optimize on lower-funnel metrics to ensure campaign ROI improves as it scalesPartner with Product Management to drive growth strategy and influence product developmentPartner with various engineering teams to access data and build tools to scale your workThis is an entrepreneurial role – perfect for former or aspiring founders. You'll have the unique opportunity to build out and own a new product's business operations while partnering closely with our Director of New ProductsQualifications 4-year undergraduate degreeGraduating an accredited MBA program in 20243-7 years of work experience (multiple levels available)Strong quantitative ability and analytical skills (including experience with SQL and Excel)A hacker's type mentality full of curiosity and creativity (obsessed with solving problems and never gives up)Strong project management and organization skills with attention to detailStrong ability to work cross-functionally to prioritize multiple initiatives with various stakeholdersAmbitious and driven to be a top performer within the companyRoll up your sleeves type mentalityPreferred candidates may have been: 1) founders or early startup employees; 2) former Big Tech leaders looking to drive greater impact; 3) management consultants eager to build their own business. Our team is full of diverse backgrounds including software engineers, Wall Street bankers and traders, data scientists, chemists, linguists, motion designers, etc.US Employee BenefitsVerkada is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks programs include, but are not limited to:- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums- Nationwide medical, vision and dental coverage- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options- Expanded mental health support- Paid parental leave policy & fertility benefits- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time- Professional development stipend- Wellness/fitness benefits- Healthy lunches and dinners provided daily
