This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.
Pearson Accelerated Pathways is looking for a Marketing Specialist to support the marketing team with the analysis, development, and implementation of marketing plans and go-to-market strategies. In this role you will work closely with the Senior Marketing Manager on developing and executing marketing strategies and tactics to grow client and student volume, including but not limited to efforts across social media, email, website, and paid digital advertising. You will also work closely with the Product and sales teams to support go-to-market strategies for new and growing products. You will come to the table with fresh ideas and insights, you understand digital trends, and have a positive, solutions-oriented attitude.
Responsibilities Include
Lead the planning, execution, and optimization of marketing campaigns across various channels, including digital, print, social media, and events, taking campaigns from idea generation to successful launch
Manage multi-channel digital marketing campaigns (social, email, SEM)
Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and provide actionable insights for continuous improvement.
Conduct planning, implementation, development and/or servicing of new marketing ideas
Optimize website and landing pages
Participate in the development, execution and/or servicing of marketing objectives and tests.
Stay informed about industry trends, emerging technologies, and best practices in marketing to adapt strategies and maintain a competitive edge.
Content creation for client platforms including collaboration with design and content team for execution.
Conduct market research to identify consumer and BtoB trends, competitor strategies, and new opportunities for growth
Qualifications
Bachelor's degree required
1+ years of marketing experience, with experience centered around acquisition and engagement via digital marketing channels including social media (including Facebook advertising), email (Marketing Cloud), website, and online
Knowledge of marketing digital tools and techniques
Experience managing SEO and SEM campaigns
Ability to deliver creative content, grasp future trends in digital technologies, and act proactively Data-driven mindset
Team player and strategic thinker combined with strong, detail-oriented execution skills
Exceptional communication skills
Passionate about education and the role of Pearson in improving opportunities for adult learners around the world
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:
The minimum full-time salary range is between $60,000 - $65,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
What To Expect From Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson's commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ******** .
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING
Organization: Workforce Skills
Schedule: FULL\_TIME
Workplace Type: Remote
Req ID: 15585
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