Marketing Specialist - Hiring Now

We are in need of an expert Marketing Specialist to join our all-star team at University of WisconsinMadison in Madison, WI.
Growing your career as a Full Time Marketing Specialist is an awesome opportunity to develop competitive skills.
If you are strong in attention to detail, creativity and have the right vision for the job, then apply for the position of Marketing Specialist at University of WisconsinMadison today!

Full job description Madison, Wisconsin WISCONSIN UNION/EXT RELATIONS Communications and Marketing Onsite Staff-Full Time Opening at: Jun 8 2023 at 16:50 CDT Closing at: Oct 9 2023 at 23:55 CDT 280771-AS Job Summary: Your dream job awaits you at the Wisconsin Union! This position is responsible for promoting a beloved brand with a fun voice through social media management, email marketing, and account coordination.
Social Media: Chair-ish a good pun? Enjoy staying up to date on the latest digital trends? Passionate about community building? If you answered yes to the previous questions, this job may be a great fit for you. With more than 96k followers, you'll oversee writing, scheduling, approving, and reporting on all of the Wisconsin Union general social media accounts, including Facebook, Twitter, Instagram, Spotify, Giphy, and Snapchat. The cherry on top (of our Daily Scoop ice cream dish) is that you'll provide invaluable guidance to multiple interns and student leaders as they gain professional experience.
Email Marketing: Your main duties will include running email marketing campaigns in Eloqua from end-to-end. From copywriting to list management to scheduling and everything in between, you will play an integral role in facilitating communications on behalf of a variety of internal clients and the overall organization. Your emails will help fund academic stipends for student leaders; the continuation of treasured spaces, such as the Memorial Union Terrace; free and low-cost events, like a recent talk by Jane Goodall; and more.
Account Management: We're looking for a "people person" with a knack for strategic thinking. You will be responsible for planning, implementing, and managing day-to-day marketing tactics for internal clients, staff, and student leaders. Additionally, you'll collaborate with a team of designers, communicators, project managers, web developers, photographers, and videographers, all with a common goal, connecting individuals to our unique activities, concerts, dining units, and more!
Last, but certainly not least, you will become a part of a welcoming and inclusive team, the Marketing, Membership & Communications Department, that values work-life balance, with the potential option to work partially remote. This position will report directly to the Wisconsin Union marketing director.
If you love orange, green, and yellow as much as we do, we hope to review your resume and supporting materials soon. Responsibilities: Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals. 30% Develops, implements, and maintains strategic marketing plans based on research and established strategies 25% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques 25% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities 10% Recruit, train, supervise, instruct, and educate student marketing and social media interns 10% Provide direct promotional support for large event and campaign promotions Institutional Statement on Diversity: Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion Education: Preferred
Bachelor's Degree
Candidates with a background in public relations, marketing, strategic communications and journalism, and/or communications are all common in our work, but no specific major is required.
Qualifications: Required:
3+ years in marketing, event promotion, social media, communications, email marketing, advertising, or related field. Minimum 3 years experience in social media management, and email marketing strategy and software. Preferred:
Experience running an organization's social media accounts to convey important messages and build a brand. Accounts include Facebook, Twitter, Instagram, Giphy, Spotify, Snapchat. Familiarity with social media analytics, reporting, and advertising tools to manage social accounts and campaigns. Proficient with email marketing, ideally with knowledge of Eloqua or equivalent software. Proven organizational and project management skills required including attention to detail and ability to handle multiple projects and conflicting deadlines. Account management experience preferred. Ability to develop partnerships with unit managers and understand their operations and financial status. Ability to develop and implement strategic marketing communications plans and evaluate their effectiveness. Work Type: Full Time: 100%
It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location. Appointment Type, Duration: Ongoing/Renewable
Salary: Minimum $50,000 ANNUAL (12 months)
Depending on Qualifications
This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. For a summary of benefits, please see:


Additional Information: The Wisconsin Union operates multiple buildings on the UW-Madison campus, including Memorial Union and Union South. The Wisconsin Union is part of the University of Wisconsin-Madison. Financial support for the organization is primarily provided by income earned by 22 food service units and a variety of nonfood units such as games, guest rooms, space rentals, and campus vending. Substantial support is also provided by student fees. The total annual organizational budget is approximately $45 million dollars.
The Wisconsin Union is part of UW-Madison Student Affairs and is led by the vice chancellor for Student Affairs. Our staff is dedicated to serving students and to helping them succeed in and out of the classroom in areas including health and well-being, identity and inclusion, leadership and engagement, and student advocacy. Student Affairs includes departments led by the dean of students; departments that provide identity-based spaces and leadership resources; the Wisconsin Union; University Health Services; and University Recreation and Wellbeing. How to Apply: To apply for this position, please click on the "Apply Now" button. You will be asked to upload a
resume and cover letter as a part of the application process. Please outline your relevant work
experience as it relates to the qualifications.
Supplemental material:
Please provide 4 professional writing samples: a promotional email, a social media post, a printed piece of marketing collateral, and ad copy. Contact: Jenny Lee
View email address on jobs.institutedata.com View phone number on jobs.institutedata.com
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Official Title: Marketing Specialist(CM015)
Department(s): A96-WISCONSIN UNION/A&M/MARKETING
Employment Class: Academic Staff-Renewable
Job Number: 280771-AS

The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.
If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.
Benefits of working as a Marketing Specialist in Madison, WI:
? Excellent Benefits Package
? Continuous Learning Opportunities
? Attractive packageCompetitive Pay