MARKETING REP PURPOSE OF THE POSITION The purpose of this position is to implement the local referral relationship strategy through ongoing engagement in the local community.
SCOPE The Home Care Consultant reports to the Agency Director and is responsible for building and maintaining relationships with referral sources and making referral calls which will lead to admissions for the local office.
RESPONSIBILITIES 1. Marketing
• Prepare a monthly action plan and visit schedule to identify referral sources and contacts to be made.
• Establish and maintain referral relationships by conducting at least 8 face-to-face marketing visits to referral sources daily.
• Conduct referral source surveys every quarter and provide analysis of results to the Agency Director.
• Follow up on new leads and referrals resulting from field activity.
• Enter marketing activities into company software system daily.
• Implement the Caring Senior Service Quarterly Marketing Plan in the local office's marketing strategy.
• Represent the Caring Senior Service office in the local community by maintaining an active membership in industry related organizations (case managers' societies, area home care councils, etc).
• Investigate and determine the most effective community meetings of organizations for the
elderly and attend at least 75% of those meetings.
• Communicate new product and service opportunities, special developments, information,
or feedback gathered through field activity to the Agency Director.
• Organize a marketing event every quarter introducing the company to the community.
2. Office operations
• Participate in weekly team meetings;
• Conduct client intakes and home safety assessments when needed.
• Answer client inquiry calls and enter data into company software system within 6 hours of receipt of call.
3. Perform other related duties as required.
KNOWLEDGE, SKILLS AND ABILITIES Knowledge
The incumbent must have proficient knowledge in the following areas:
• industry knowledge
• sales and marketing principles
Skills
The incumbent must demonstrate the following skills:
• ability to provide outstanding customer service
• presentation skills
• excellent interpersonal skills
• effective verbal and listening skills
• ability to manage time and prioritize work
• very effective organizational skills
• negotiation skills
• effective written and oral communications skills
• ability to adapt to changing work priorities and meet deadlines and schedules
• ability to learn an industry specific software (training provided), and operate spreadsheet, word
processing, and email programs at a highly proficient level
• stress management skills
• time management skills
Personal Attributes
The incumbent must demonstrate the following personal attributes:
• honesty and trustworthiness
• integrity and credibility
• respectfulness
• possess cultural awareness and sensitivity
• professionalism
• customer service
WORKING CONDITIONS Physical Demands
The Home Care Consultant will spend long hours marketing the company outside the office. He or
she will have to do some lifting of supplies and materials from time to time (ability to lift 50 lbs.).
Environmental Conditions
The incumbent will be out and about in different referral source office locations everyday. Traveling
to and from those places may subject the incumbent to extreme heat or cold.
Mental Demands
The incumbent must deal with a wide variety of people in different environments.
Work Hours
• 8:00am to 5:00pm, Monday through Friday
• Occasional evenings or weekends may be required
QUALIFICATIONS
• a bachelor's degree in marketing, business, speech communications or a related field;
• an individual with a high school diploma or GED may substitute one year of full-time
employment in a supervisory capacity in a health care facility, agency or community based
agency for each required year of college; or
• two years of full-time employment in the healthcare marketing field; or four years of fulltime
employment in a direct-sales capacity;
• must be 21 years of age;
• must be able to speak, read and write English language;
• must have transportation in good working order;
• must have demeanor and social skills that would enable them to communicate well with
referral sources, office staff, corporate staff and clients to achieve favorable outcomes;
• a valid state Driver's License;
• ability to drive a motorized vehicle.
Preferred Qualifications
• strong writing and proofreading skills
• extensive knowledge of Microsoft Office Suite
• organized and detail oriented
• ability to work in a fast-paced environment and meet short-term time sensitive deadlines
• ability to communicate clearly and effectively, both verbally and in writing
• ability to work independently in the absence of supervision
