Job Title: Marketing Operations & Content Manager Reports To: VP of Marketing Rate of Pay: $80k - $90k Shift: Monday - Friday 8 AM - 5 PM Evenings, weekends, holidays and special events are required based on business needs. FLSA Status: Non-Exempt/Salaried SUMMARY The Marketing Operations and Content Manager is responsible for leading and executing Marcomm initiatives using advanced technology tools. They will serve as a project manager and work closely with other resort departments to develop omnichannel marketing and social media campaigns. The ideal candidate possesses a lodging and hospitality background, a deep knowledge of CRM tools, such as Inntopia, as well as Google Analytics.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned: Marketing: 70% Drive revenue through marketing CRM campaigns.
Direct advertising campaigns and manage scheduling.
Develop omnichannel campaigns for the resort as a whole and individual revenue streams.
Act as a marketing liaison with other directors and managers to prioritize and facilitate their needs.
Analyze Google and other analytics reports to recommend optimization strategies.
Lead content strategy across social, blog, and website.
Update websites with new information on a regular basis.
Direct social media efforts, including calendaring and posting. Respond multiple times daily to social media comments.
Craft daily snow report messaging for partner sites, resort website, and app. Check webcams daily to ensure they are online, and share content and statistics with various audiences.
Coordinate project management software across the marketing department. Assign and execute tasks and organize files.
Oversee Digital Asset Management tool.
Organize photo shoots on the mountain and around the resort. Basic photography, videography, and editing work.
Execute time-sensitive tasks.
Liason: 20% Interface with external agencies and contractors.
Build and manage an ambassador/influencer/athlete program.
Execute and expand a program to build relationships with Utah Valley and Park City hotel concierges to generate more activity and restaurant business.
Act as the Sundance representative in key relationships with DMO's, third-party contractors and companies.
PR: 10% Assist in the preparation of collateral items for PR outreach.
Process and filter inbound press, blogger, influencers, and FAM inquiries.
Identify press release opportunities.
Foster media exposure on a local level.
Host media tours on property, including skiing/snowboarding on mountain.
Prepare colleagues for media relations appearances, articles and activities.
Document local media coverage.
SUPERVISORY RESPONSIBILITIES Assist in managing relationships with the following (not limited to): SkiUtah, Explore Utah Valley, Utah Office of Tourism, and contract workers specific to the marketing and creative process.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
LEADERSHIP SKILLS Financial management and accountability including preparation and adherence to departmental budget and willingness to implement improvements to achieve the financial goals of Sundance Mountain Resort.
Ability to manage change effectively.
Ability to conceptualize and implement the Sundance guiding principles.
Provide leadership to position Sundance to achieve its vision.
Communicate goals and objectives in a manner which inspires employees to live and apply the guiding principles.
Clear concise written and verbal communication skills.
Ability to sell concepts and ideas to management, peers, and employees.
Build morale and spirit.
Instill a guest service attitude in all employees.
Instill a "can-do" attitude in all employees.
Excellent time management skills.
Follow, support and enforce company policies and procedures.
Excellent problem resolution skills.
Assume responsibility and accountability for self and employees.
Ability to quickly evaluate alternatives and decide on a plan of action.
Think creatively.
EDUCATION and/or EXPERIENCE Bachelor's degree (B. A.) from four-year college or university in marketing, public relations, communications, or business preferred; or at least two years related experience and/or training; or equivalent combination of education and experience. Must be a self-starter that enjoys working in a team environment.
At least two years work experience in hospitality and/or ski resort marketing preferred.
TECHNICAL/COMPUTER SKILLS Must possess proficiency of Power point, word processing, spreadsheets, internet navigation and electronic mail, database management, and page layout.
Must be able to upload content to all social media channels through PC and portable devices.
Ability to create, edit, and/or manage the creation of all aspects of short video content for promotion through social media channels.
Must be proficient in Adobe Illustrator, Photoshop and InDesign.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or feel and talk or hear. The employee frequently is required to stand, walk and reach with hands and arms. The employee is occasionally required to climb or balance, stoop, kneel, crouch, or crawl and taste or smell. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
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