Kinship and Science & Diagnostics are divisions of Mars Petcare—and are dedicated to one purpose: creating A BETTER WORLD FOR PETS™. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare, our 100,000 Petcare Associates help pets in more than 130 countries.
This is a contract position through December 31, 2024 About Us Kinship's mission is to support, educate and engage pet parents at every step along their journey as a single source of truth for pet care via expert advice, curated, customized content, and 24/7 access to licensed veterinarians, nutrition and behavior experts. We currently operate under a house-of-brands structure
PetExec As the premier solution for managing daycare, boarding, grooming, and training operations, PetExec empowers organizations of all sizes to dedicate more time to what truly matters – pets.
We are seeking a Marketing Manager on a contract basis to contribute to our work of enhancing the efficiency and effectiveness of pet care businesses. Collaborating closely with our dedicated team, you will play a pivotal role in promoting PetExec's innovative platform to a global audience. Your creativity and dedication will help shape the future of pet care technology at PetExec. Apply now and be part of a team committed to making a meaningful difference in the lives of pets and their caregivers.
Responsibilities Email Manage team's use of the Hubspot systemDevelop transactional email communication flows for marketing, customer service, internal and external salesWrite copy, build out design, and quality test emailsPartner with Creative to build templates and engage with outside agency to develop customized HTML layouts to match messagingDevelop email plan, create emails, track and report on resultsEmail list management, segmentation, and testingSocial media Develop Facebook content plan for PetExec Inc account and private customer pageDevelop social calendar and schedule postsMonitor activity on paid ads and respondMaintain PetExec LinkedIn accountCollect and update client testimonials for use on PetExec.netUtilize Figma design software, Canva, and implement Hubspot social media management softwareWebsite Manage agency to manage updates to site function, site structure and page layout, batch Resource Library article postsEngage with agencies to manage the creation, development, and execution of Resource Library articles. Decide topics, manage briefs, source writers and images, facilitate publication.Manage SEO process (plan future Resource Library articles, review engagement of active articles, Markacy suggests changes to the website) through bi-weekly meetings.Analytics Own periodic Kinship metrics reportingRun point on GA4 and tableauIdentify needs and pull hubspot data and reportingPaid Media & Advertising Collaborate with internal team to develop content for paid digital adsIndustry print advertising (Pet Business Magazine)Brand Main point of contact for all creative projects - briefing in, managing the design and copywriting process and timelines, and executionCollaborate to finesse the look/feel/key messaging of cross functional PetExec projectsProduct Own go to market strategy for new product releases developing the competitive set, messaging and timelines and executeSupport research efforts that product seeks to validate new product additionsOperations Organize and manage PetExec marketing budgetApprove and track invoices, update expenses by periodAgency managementRequirements 5+ years of experience working in a Marketing role Expert in Hubspot CRMProficient in google analytics and Tableau Collaborate with the Creative team to execute on marketing campaigns and ensure alignment with brand guidelinesDevelop performance reports to measure success of campaigns and relationships, regularly report on KPIs and ROI of campaigns to senior leadership, use metrics to optimize campaign performance and identify trends & future opportunitiesOversee and manage affiliate marketing budget, asset creation, and marketing calendar Married sales funnel and product roadmap through marketingCOMPENSATION The New York, New York contract salary range for this position is $50-60 hourly, commensurate with experience.
WHAT YOU CAN EXPECT FROM US: Opportunities to impact and grow the business on a day to day basisDog-friendly workplaces Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their familiesUnlimited paid time off for Full-Time EmployeesHybrid work environment Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy)Discounts on pet products, services, nutrition and veterinary wellness plansAn extensive onboarding program with a chance to meet leaders across our divisionsDisclaimer:
Kinship is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Note to Search Firms/Agencies:
Kinship does not compensate search firms for unsolicited assistance unless they have a written search agreement with Kinship and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Kinship will be deemed the sole property of Kinship and no fee will be paid in the event the candidate is hired by Kinship.
