Marketing Manager

At our core, we strive to ensure that every guest we welcome experiences nothing short of a magical, memorable, world-class visit. We are dedicated to crafting unforgettable moments and leaving a lasting impression on each and every guest. Simultaneously, we are committed to fostering a culture where every member of our team embodies and exemplifies our company values. Scope of Job: As the leader of the marketing team, your role is pivotal in bringing our collective goal to life. You will spearhead the development and execution of our attractions' marketing plan, meticulously aligning it with our brand values and overarching business strategy. Your responsibilities extend beyond mere marketing; you are entrusted with driving the commercial objectives of our business, with a keen focus on maximizing revenue and enhancing customer satisfaction. Through strategic leadership and innovative approaches, you will inspire your team to deliver exceptional results while staying true to our company's vision and values.
In essence, you are not just a marketer; you are a visionary, a strategist, and a catalyst for success. Your contributions will shape the guest experience and propel our organization toward new heights of excellence. Together, we will continue to enchant and delight guests while upholding The Merlin Values.
Essential Job Functions: Plan and Deliver Attraction Marketing Plan: Develop and execute the attraction marketing plan across all disciplines, including pricing, media, online, and trade, ensuring alignment with commercial and financial objectives. Execute Annual Marketing Plan: Strategically plan and implement the annual marketing plan for the attraction, focusing on achieving volume and SPH (spend per head) through consumer and trade sales channels, in accordance with the Marketing Brand strategy. Audience Insight and Market Share Growth: Identify audience insights and enhance market share across key demographics to drive visitation and capitalize on opportunities for repeat visits through the enhancement of guest experiences, annual pass sales, and product development initiatives. Effective Delivery of Marketing Activities: Plan and oversee the effective execution of site promotions, advertising, online campaigns, direct marketing efforts, and trade sales plans, ensuring alignment with target audiences, measured ROI, and the overall attraction brand plan. Brand Consistency and Collaboration: Collaborate with the Central Marketing/Brand Manager to ensure all marketing activities adhere to overall brand guidelines and align with initiatives across other attractions, maintaining consistent brand identity. Forecasting and Budget Management: Collaborate with the General Manager and Finance Manager to establish monthly forecasts for annual admissions, yield, and revenue budget across all channels, regularly reviewing performance against attraction goals. Coordination with Operations: Coordinate with the Operations Manager to support in-attraction spending aligned with marketing activities, aiming to maximize guest satisfaction scores. Marketing Reporting: Generate and provide comprehensive marketing reports to the General Manager and Leadership team, detailing marketing activity, effectiveness, and ROI (return on investment). Revenue Forecasting and Adjustment: Provide monthly forecasts for admissions volume, SPH, and revenue, adjusting marketing activities as necessary to ensure achievement of budgeted revenue and admissions targets across all channels. Drive Online Sales: Drive online sales through strategic online activities and collaborate with the brand manager to optimize website efficiency, enhancing traffic-to-conversion rates. These essential job functions form the cornerstone of your role, ensuring effective planning, execution, and evaluation of attraction marketing initiatives to drive revenue growth and enhance guest satisfaction.
Health & Safety Policy: At our organization, the safety and well-being of our employees, colleagues, and guests are of paramount importance. We operate in accordance with Group Policy (HS001) and all relevant laws to ensure a safe working environment for everyone.
Employee Responsibilities: Employees are accountable for their own safety and that of others, including guests where applicable. They must adhere to safe working procedures for all tasks and refrain from using any tools or equipment for which they haven't received proper training. In the event of incidents, employees must report them to their line manager and cooperate with any subsequent investigations. Manager/Supervisor Responsibilities: Managers and supervisors hold ultimate responsibility for Health, Safety, and Security within their teams, in alignment with Group Policy (HS001). They are tasked with conducting risk assessments, implementing safe working procedures, and ensuring that all team members are aware of and comply with the Group's Health, Safety, and Security Policy. Continuous monitoring of safe working practices and regular review of risk assessments and procedures fall under their purview. In the event of incidents, managers and supervisors must oversee appropriate investigations and take corrective actions as necessary to prevent recurrence. By upholding these responsibilities, we collectively contribute to fostering a safe and secure environment for all members of our community.
Education and Experience: Bachelor's Degree: A bachelor's degree is required, preferably in marketing, communications, business, or a related field. Equivalent experience may be considered.
Marketing Experience: Minimum of one (2) year of experience in developing and implementing robust marketing strategies, preferably within the attractions or hospitality industry.
Proficiency in MS Office Suite: Advanced MS Excel skills, including knowledge of macros, along with proficiency in MS Word and PowerPoint.
Agency and Budget Management: Demonstrated skills in agency and budget management, ensuring efficient allocation of resources.
Project Management: Strong project management skills are essential to drive ideas and opportunities through to completion, with the ability to measure return on investment effectively.
Interpersonal Skills: A fun, outgoing approach in interacting with others, with a strong desire to provide service at the highest possible level. Must be able to work both independently and collaboratively within a team environment.
Communication Skills: Excellent communication skills, both verbal and written, are required to effectively convey ideas and collaborate with team members and stakeholders.
Adaptability: Ability to thrive in a fast-paced, multitasking environment, demonstrating flexibility and adaptability to changing priorities and deadlines.
This position offers an exciting opportunity for an individual who is passionate about marketing, thrives in a dynamic environment, and is dedicated to delivering exceptional results. If you possess these qualifications and are ready to make a significant impact, we encourage you to apply.
Work Environment: The work environment may vary depending on location, encompassing both indoor and outdoor settings. Employees should be prepared to work in environments with varying temperatures and floor surfaces.
Indoor Work: Some tasks may be performed indoors, where climate control systems maintain comfortable temperatures.
Outdoor Work: Certain responsibilities may require employees to work outdoors, where temperatures may fluctuate based on weather conditions.
Variable Conditions: Employees should anticipate working in environments with different floor surfaces, including but not limited to concrete, carpeting, or grass.
Location-Specific Considerations: Specific locations may present unique environmental factors that employees should be prepared to adapt to as necessary.
By understanding and being prepared for the diverse work environments they may encounter, employees can effectively fulfill their responsibilities and contribute to the success of the organization.
Other Requirements: Flexibility: Must be willing to work flexible hours, including evenings, holidays, and weekends as needed to support site operations. Adaptable scheduling ensures comprehensive support for our operations and guest experiences.
Travel: Occasional travel may be required, ranging from 1-33% of the time. Travel may be necessary to attend meetings, training sessions, or visit other locations within the organization's network.
Additional Duties: Willingness to perform other duties as assigned by management. This ensures a collaborative approach to addressing evolving needs and priorities within the organization.
These requirements are integral to fulfilling the responsibilities of the role effectively and contributing to the overall success of the organization.
Your Adventure Awaits! ???? At Merlin Entertainments North America, we believe in not just rewarding your work but enhancing your journey with an exhilarating array of benefits that go beyond the ordinary. Get ready for a ride of a lifetime as we unveil the extraordinary perks waiting for you!
?? Your Benefits Odyssey Begins Here: ??  Competitive Salary: Brace yourself for a salary that not only recognizes your talents but propels you to new heights. ???  Generous PTO: Time off is your passport to recharge. Enjoy a generous PTO policy to explore, relax, and rejuvenate. ?????  Affordable Health Plans: Dive into the comfort of affordable medical, vision, and dental plans that prioritize your well-being. ??  Global Access Pass: Picture this – free entry to all Merlin attractions worldwide! Your golden ticket extends to family and friends, unlocking a world of wonder. ???  Secure Your Future: Safeguard your legacy with company-paid life insurance – because we care about your peace of mind. ?? 401(k) Matching Plan: Your financial goals are important. Benefit from our 401(k) matching plan to help you build a secure future. ??  Continued Growth: Joining Merlin isn't just a job; it's a thrilling expedition. Expect continuous growth in an exciting, global organization that values your journey. ???????????  Family and Friends Fun: Your loved ones are part of the adventure! Share the joy with family and friends as they too enjoy free entry to our magical attractions. Competitive